Digital Marketing Coordinator

About York Region Educational Services:

York Region Educational Services (YRES) is a not-for-profit organization that provides individuals in York Region and beyond with free and affordable educational resources in a safe and supportive environment that inspires, motivates, and helps set the foundation for personal growth.

About this opportunity:

As a Digital Marketing Coordinator, you will plan, design, and execute digital marketing initiatives that align with the organization’s goals. You will create content for social media, email campaigns, and websites, ensuring consistent branding, accessibility, and strategic communication. This role allows you to combine creativity, analytics, and storytelling to strengthen the organization’s digital footprint while supporting educational programming.

Key responsibilities:

• Plan, design, and execute comprehensive digital marketing campaigns across social media, email, and web platforms.
• Create engaging content using Canva, Adobe Creative Suite, and SEO best practices to increase visibility and support brand integrity.
• Monitor campaign performance using tools such as Google Analytics and Hootsuite Insights to analyze engagement and report on key metrics.
• Manage paid advertising campaigns on Google Ads, Facebook Ads, and similar platforms, optimizing reach and ROI through continuous testing.
• Assist with updating web content and optimizing website performance for improved user experience and organic traffic.
• Collaborate with internal teams, local organizations, influencers, and community partners to promote events, initiatives, and community engagement campaigns.
• Use Google Workspace and Slack to coordinate projects, share updates, and support marketing operations.
• Support educational programming by assisting with workshops, camps, and virtual or in-person activities.
• Deliver day camps (e.g., March Break Camp, Weekend Camp, and Summer Camp) and other virtual and in-person educational programs across the Greater Toronto Area.
• Contribute to additional areas such as teaching, business development, and curriculum support to assist organizational growth.

Requirements:

• Dedication and passion toward all-round language, STEAM, and sports education; marketing; and social media.
• Experience in digital content creation, graphic design, social media strategy, or related roles.
• Strong communication and storytelling skills to connect with diverse audiences.
• Proficiency in Canva, Google Workspace, social media management tools, and basic SEO principles; familiarity with Adobe Creative Suite is an asset.
• Creative problem-solving skills and the ability to analyze data.
• Ability to work 35 to 40 hours per week, including occasional weekends based on program needs.
• Mobility to commute to locations (e.g., schools and community centers) across the Greater Toronto Area, mainly York Region and Toronto, to deliver programs and attend events.
• A valid Standard First Aid with CPR-C certification and a satisfactory Vulnerable Sector Check are required (not reimbursed). These must be completed before the first day of work.

Assets:

• Experience in digital marketing, advertising, communications, or community outreach.
• Experience teaching and/or supporting children, youth, or adult learners.
• Fluency in more than one language (reading, writing, speaking, listening).
• Access to a car and a valid G2/G Ontario driver’s license.

Position Details:

This is a fully in‑person position with an hourly wage ranging from $17.60 to $26.00, depending on experience, skills, education, and the specific role.

Term Lengths & Start Dates:

• 16‑Week Term (560-hr): May 1, 2026 – August 21, 2026
• 8‑Week Term (280-hr): June 29, 2026 – August 21, 2026

The first day of work is May 1, 2026 for the 16‑week term and June 29, 2026 for the 8‑week term.

Additional Requirements:

As this role involves working in the educational sector and interacting with children and other vulnerable individuals, a Vulnerable Sector Check (if above 18-year-old) and a valid Standard First Aid with CPR‑C certificate are mandatory and must be completed prior to the start of the work term. These costs are not reimbursed.

Application Process:

Applications are reviewed on a rolling basis.

Key skills/competency:

• Digital Marketing Strategy
• Content Creation (Canva, Adobe Creative Suite)
• Social Media Management (Hootsuite)
• Email Marketing
• Website Content Management
• SEO Principles
• Paid Advertising (Google Ads, Facebook Ads)
• Data Analysis (Google Analytics)
• Community Engagement
• Educational Programming Support