Job Overview
Who's the hiring manager?
Sign up to PitchMeAI to discover the hiring manager's details for this job. We will also write them an intro email for you.
Job Description
About the Role of Head of Marketing at Yomali
We’re hiring a hands-on, player-manager Head of Marketing to build our marketing function from the ground up. This is a rare opportunity to shape the brand and market presence of Yomali and its five portfolio companies at a pivotal stage of growth. You’ll own the full marketing lifecycle — from storytelling and content to demand generation, sales collateral, and employer branding. Your work will directly influence customer acquisition, M&A opportunities, and talent attraction. This is not a “keep the lights on” role. You’ll have the autonomy to test bold ideas, build what doesn’t exist yet, and create a scalable marketing engine — while hiring and leading a small team as the function grows.
Responsibilities
- Own end-to-end marketing strategy and execution
- Build and lead a small marketing team (content, social, field marketing)
- Partner closely with Sales, M&A, and Talent to align messaging and materials
- Design and execute creative, data-driven campaigns
- Track performance, report ROI, and continuously optimise
Who We’re Looking For
Experience
- Proven track record of taking a company from low visibility to measurable growth
- Experience in early-stage or scale-up environments (roughly 50–200 employees)
Skills
- Full-cycle B2B marketing (brand, content, digital, demand generation)
- Strong understanding of how marketing supports revenue, M&A, and hiring
Leadership
- True player-manager: equally comfortable building and executing
- Experience hiring, coaching, and scaling a small team
Mindset
- Creative, bold, and autonomous
- Comfortable operating with ambiguity and owning outcomes
Nice to have
- Experience in SaaS, Fintech, eCommerce, or other high-growth sectors
Why Join Yomali?
- A genuine blank canvas across multiple businesses
- Direct impact on revenue growth, M&A success, and talent attraction
- High autonomy with strong leadership support
- Opportunity to build something meaningful and visible within your first year
- Proudly rated 4.42/5 eNPS, reflecting a strong and continuously improving employee experience
“I like to hire great people, get out of their way, and back them 100%.”— Mike Peters, CEO
Key skills/competency
- Marketing Strategy
- Demand Generation
- Content Marketing
- B2B Marketing
- Brand Building
- Team Leadership
- Campaign Management
- Performance Tracking
- Revenue Growth
- M&A Support
How to Get Hired at Yomali
- Research Yomali's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Customize your Head of Marketing resume to highlight B2B marketing, brand building, demand generation, and team leadership relevant to Yomali's scale-up environment.
- Showcase "player-manager" examples: Prepare to discuss specific instances where you built marketing functions from scratch and led teams, demonstrating both strategic and execution capabilities.
- Prepare for impact-driven questions: Formulate answers detailing how your marketing initiatives directly influenced revenue growth, M&A success, or talent acquisition in previous roles.
- Demonstrate autonomy and creativity: During interviews, provide examples of how you've operated with ambiguity, tested bold ideas, and owned outcomes in fast-paced settings.
Frequently Asked Questions
Find answers to common questions about this job opportunity
Explore similar opportunities that match your background