Social Media Strategist Video

@ Yelp

Overview

At Yelp, our mission is to connect people with great local businesses through engaging social media. As the Social Media Strategist Video, you will develop and execute video content strategies across platforms like YouTube, TikTok, and Instagram Reels.

Key Responsibilities

• Develop and implement video content strategies aligned with brand goals.
• Manage content calendars and coordinate video uploads and campaigns.
• Create engaging video briefs and partner with creative teams.
• Optimize video elements for discoverability and engagement.
• Collaborate with analytics teams to monitor and report KPIs.
• Engage with the community and ensure content compliance.
• Support broader social media planning across teams.

Required Skills & Experience

• 5+ years managing social media platforms and video campaigns.
• Deep knowledge of social video trends, algorithms, and SEO.
• Experience with creative briefs, storyboarding, and production collaboration.
• Strong analytical, communication, and project management skills.
• Bachelor’s degree or equivalent experience in Marketing, Communications, or related fields.

Benefits & Perks

• Full medical, dental, and vision coverage starting day one.
• Generous PTO, paid holidays, and floating holiday.
• Parental leave, wellness subsidy, and work from home reimbursement.
• 401(k) plan, employee stock purchase plan, and bonus opportunities.

Key skills/competency

• Social Media
• Video Strategy
• Content Creation
• Analytics
• SEO
• Community Engagement
• Creative Collaboration
• Brand Management
• Digital Storytelling
• Project Management