Senior Product Manager SEO
@ Yelp

Hybrid
$200,000
Hybrid
Full Time
Posted 9 hours ago

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XXXXXXXX XXXXXXXXXXX XXXXXXX***** @yelp.com
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Job Details

Overview

For 20 years, Yelp has helped consumers discover and connect with local businesses. With 4 billion sessions and 100 million monthly active users in the US, Yelp is experiencing massive organic growth and is poised for transformational opportunities in untapped markets.

Role Summary

The Senior Product Manager SEO drives Yelp's critical SEO efforts. This role involves owning the SEO roadmap, implementing new strategies, and enhancing existing levers such as structured data, internal linking, and meta optimization. You will collaborate with both product and engineering teams to build and optimize features, ensuring they align with both user and search engine needs.

Key Responsibilities

  • Own and evolve Yelp’s SEO strategy and roadmap.
  • Develop and execute new SEO features and optimizations.
  • Collaborate with cross-functional teams for outcome delivery.
  • Build a SEO toolkit to support targeted growth.
  • Utilize data to prioritize roadmap and experiment optimizations.
  • Mentor team members and support hiring for the SEO product team.

What It Takes

Multiple years of SEO product management experience, ideally in a consumer or marketplace environment with a focus on A/B testing and rapid growth. Candidates should have a strong product sense, the ability to manage the full product lifecycle, and a passion for connecting people to great local businesses.

Benefits & Compensation

Compensation ranges from $124,000 to $269,000 annually, with potential bonuses, restricted stock units, and comprehensive benefits. This role is fully remote across the US.

Company Culture

Yelp blends a dynamic startup spirit with the stability of a public company. Diversity and inclusion are core to Yelp’s values, and the company fosters a collaborative, authentic team environment.

Key skills/competency

  • SEO Strategy
  • Product Management
  • Cross-functional Collaboration
  • A/B Testing
  • Data Analysis
  • Content Optimization
  • Technical SEO
  • Roadmap Development
  • Mentoring
  • Consumer Experience

How to Get Hired at Yelp

🎯 Tips for Getting Hired

  • Customize your resume: Highlight SEO product management successes.
  • Research Yelp: Understand their local business mission and growth.
  • Show data skills: Demonstrate excellence in data-driven decision making.
  • Prepare case studies: Share examples of SEO strategy implementations.

📝 Interview Preparation Advice

Technical Preparation

Review technical SEO frameworks.
Update knowledge on structured data.
Study internal linking strategies.
Practice SEO analytics techniques.

Behavioral Questions

Describe past cross-team collaboration.
Explain handling rapid product changes.
Discuss mentoring team experiences.
Highlight handling high growth pressure.

Frequently Asked Questions