Digital Campaign Measurement Specialist

Summary

As a Digital Campaign Measurement Specialist, you will play a critical role within our account teams, providing collaborative tier II support to account teams and clients needing assistance with measurement strategy, attribution excellence and performance insights. You’ll be responsible for quantifying and communicating the value of Yelp’s advertising solutions, developing actionable measurement frameworks, and translating complex analytics into clear business insights that empower our clients and accelerate revenue growth.

This individual contributor role partners closely with Enterprise Sales, Brand Sales, Campaign Directors, Product Marketing, and Product to help clients understand cross-channel performance and validate the impact of their media investments.

We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.

What You'll Do

Client Measurement & Attribution

• Serve as a key measurement expert on client engagements, partnering with sales teams to deliver actionable insights and guidance.
• Develop and implement attribution models, lift studies, and performance analyses for client-facing projects.
• Guide clients on measurement maturity, data strategy, tracking implementation, and experimentation design.
• Translate complex analytics into clear, relevant business recommendations for marketing stakeholders.
• Support clients in understanding cross-channel performance and maximizing the impact of their media investments.

Sales Enablement & Revenue Impact

• Equip account teams with compelling measurement narratives and insights to support renewals, upsells, and new business pitches.
• Build and present measurement playbooks, ROI cases, and insight packages tailored to client verticals and needs.
• Define KPIs, reporting standards, and best practices for measurement with account team partners.

What It Takes To Succeed

• 3–6+ years’ experience in digital advertising, analytics, measurement, or marketing science.
• Direct experience delivering analytics or measurement solutions to clients at a platform, publisher, or agency.
• Proficient in attribution, lift testing, experimentation, and digital media modeling.
• Ability to communicate complex analytical concepts clearly to non-technical audiences.
• Success working cross-functionally with sales teams and marketers.
• Familiarity with ad platforms (Google, Meta, TikTok, Amazon Ads), DSPs, or ad measurement vendors.
• Experience with MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), incrementality, identity solutions, and event tracking.
• Strong business storytelling skills and an understanding of privacy impacts on measurement.
• Ability to handle objections and negotiate measurement/KPI’s with key client decision-makers.

What You'll Get

• Compensation range for this position is $100-115k annually, plus performance based incentives and benefits.
• Effective your first day: Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan

Key skills/competency

• Digital advertising
• Measurement strategy
• Attribution modeling
• Performance analytics
• Marketing science
• Ad platforms
• Marketing Mix Modeling (MMM)
• Multi-Touch Attribution (MTA)
• Incrementality
• Event tracking