Growth Operations Marketing Manager

@ Yelp

About Yelp

Yelp’s mission is to connect people with great local businesses. Millions rely on Yelp for trusted information to decide where to eat, shop, stay, or find local services.

Role Overview

As a Growth Operations Marketing Manager, you will be instrumental in advancing owned channel marketing. You will lead multi-channel campaign execution, review technical solutions, and drive AI-driven approaches for consumer engagement across email, push, in-app, and emerging channels.

Responsibilities

• Lead multi-channel campaign development and execution.
• Advise technical solution designs ensuring robustness and compliance.
• Develop experiment methodologies and validate channel strategies.
• Monitor platform changes and communicate updates to stakeholders.
• Collaborate with MarTech, product, and analytics teams to resolve challenges.
• Mentor team members and promote a data-first culture.
• Stay current with digital marketing and AI trends.

Requirements

• 7+ years of growth/lifecycle marketing experience.
• Expertise in technical campaign solutioning and A/B testing.
• Proficiency in MarTech automation and analytics platforms.
• Experience with AI-driven workflows.
• Strong project management and cross-functional collaboration skills.
• Technical skills in HTML, SQL, Liquid, and data analysis.
• Bachelor’s degree required.

Benefits

• Medical, vision, and dental coverage.
• 15 days PTO, increasing with tenure.
• Paid holidays, floating holiday, and parental leave.
• Monthly wellness subsidy and work-from-home reimbursement.
• 401(k), stock purchase and bonus possibilities.

Inclusivity & Equal Opportunity

Yelp is committed to diversity. All qualified candidates are encouraged to apply, regardless of background or history.

Key skills/competency

• Growth Marketing
• Operations
• Campaign Execution
• AI
• MarTech
• Email Marketing
• Push Notifications
• Data Analysis
• Experimentation
• Project Management