Analyst/Senior Analyst, GTM Strategy & Operations

About the Role at Yelp

The GTM Strategy & Operations group at Yelp is a vital partner to the Multi-Location Go-To-Market (GTM) team. This role blends high-level strategy with hands-on operational execution, using data-backed insights to define market goals. The core mission is to build the fundamental infrastructure and scalable processes that ensure GTM teams achieve peak performance and measurable business growth.

This is more than an analyst role—it's a strategic partnership where you will directly influence the growth trajectory of a large-scale business. You will be the architect of scalable processes, the primary interpreter of business performance, and the driver of high-impact operational change. Your work will build the core structure on which the entire Multi-Location GTM organization operates and scales. Yelp values great people and encourages applications even if you don't meet every single requirement. This is a full-time remote role based in the United States.

What You'll Do as an Analyst/Senior Analyst, GTM Strategy & Operations

• Own and refine the end-to-end sales funnel and operational metric tracking process, delivering continuous, proactive insights to the business and ensuring maximum efficiency.
• Design, build, and optimize reporting structures, including weekly/monthly KPI trackers and QBR inputs, to provide leadership with a clear pulse on business health.
• Serve as the go-to expert for analytic support, leveraging deep skills in Excel modeling and SQL knowledge to solve complex business problems and manage ad hoc strategic projects (data extraction, aggregation, manipulation, and modeling).
• Go beyond reporting to deliver executive-level strategic analysis and deep dives, translating complex data into clear, actionable business strategies that influence leadership decisions and direct the GTM organization's long-term vision.

What It Takes To Succeed

• 2+ years of work experience in a high-growth environment within Sales/Business Operations, Sales Strategy, Business Intelligence, Investment Banking, or Management Consulting, with a track record of driving significant, measurable business outcomes.
• Passionately curious about data, utilizing exceptional Excel modeling skills and experience in SQL (joins, subqueries) to extract and synthesize insights from large datasets.
• Demonstrated success in taking complex, ambiguous problems, using data to find the root cause, and translating those findings into clear, persuasive, and actionable strategies.
• A desire and ability to learn in a fast-paced environment, and proactively identify opportunities for process and strategy improvement.
• Excellent interpersonal and communication skills, enabling seamless collaboration and the ability to influence stakeholders at all levels of the organization.

What You'll Get at Yelp

• Effective your first day: Full medical, vision, and dental coverage.
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday.
• Up to 14 weeks of parental leave.
• Monthly wellness subsidy and work from home reimbursement.
• Flexible spending account, 401(k) retirement savings plan, and employee stock purchase plan.

Key skills/competency

• GTM Strategy
• Sales Operations
• Business Intelligence
• Data Analysis
• SQL
• Excel Modeling
• Reporting & KPIs
• Process Optimization
• Strategic Analysis
• Stakeholder Management