Senior Manager, Consumer Product Communications

About The Role

Yahoo reaches hundreds of millions of users around the world, and over the past 18 months we have thoughtfully reimagined nearly every pixel across our core products. From significant product enhancements to the beta launch of the Yahoo Scout AI answer engine, we are focused on delivering smarter, more intuitive experiences that meet the evolving needs of our users. Yahoo is looking for a seasoned, strategic Senior Manager, Consumer Product Communications to support some of our most visible and widely used consumer products, including Yahoo Search, Yahoo Scout, and Yahoo Mail, and to help tell the story of this continued product evolution.

This person will help oversee external communications strategy and execution in support of this next phase of product innovation. In this role, you will shape how Yahoo Mail, Yahoo Search, and Yahoo Scout are positioned with consumers, advertisers, partners, and industry stakeholders, translating complex AI-driven product advancements into clear and compelling narratives. Operating within a highly collaborative, matrixed organization, you will partner closely with product, marketing, brand, and other cross-functional teams to drive proactive storytelling, manage reactive issues, and secure meaningful earned coverage that reinforces Yahoo's role in people's digital lives.

Key Responsibilities

• Develop and execute comprehensive proactive and reactive communications strategies for Yahoo Search, Yahoo Scout, and Yahoo Mail
• Partner closely with product, marketing, brand, and legal teams to align communications plans with product launches, campaigns, and company priorities
• Pitch and secure coverage with top-tier media and influencers, tailoring stories for varying platforms
• Identify, secure and support speaking opportunities for Yahoo executives at industry events, conferences, and owned moments
• Create and maintain high-quality briefing documents, messaging frameworks, press materials, FAQs, and talking points
• Support and help manage communications for senior executives, including media prep, interview coordination, and strategic counsel
• Monitor the media landscape and cultural trends to identify opportunities and risks, and respond quickly when issues arise
• Collaborate with agency partners to scale efforts and extend reach
• Measure and report on communications impact, using insights to refine future strategies

Qualifications

• 7-10+ years of experience in communications, and media relations for consumer technology or digital products
• Specific experience working on consumer AI products is a plus
• Proven experience working cross-functionally with product and marketing teams in a fast-moving environment
• Strong track record of media relationship building, and securing meaningful coverage
• Experience supporting or managing communications for senior executives
• Exceptional writing and editing skills, with the ability to translate complex product features into clear, engaging stories
• Strategic thinker who can balance long-term narrative building with fast, reactive decision-making
• Highly collaborative, organized, and comfortable managing multiple priorities at once
• Experience collaborating with and managing agency partners
• Excellent project management skills with strong attention to detail and ability to manage multiple priorities under deadline
• A self-starter and a team player ready to roll up their sleeves, get creative, and achieve results

Key skills/competency

• Communications Strategy
• Media Relations
• Product Communications
• AI Communications
• Executive Communications
• Public Relations
• Content Creation
• Crisis Management
• Cross-functional Collaboration
• Storytelling