User Acquisition Manager

About You

We are looking for a User Acquisition Manager who is data-driven, proactive, collaborative, and execution-focused to join our Marketing / Growth team. The best candidate will thrive in a fast-paced, highly collaborative, and exceptionally dynamic setting and be excited to plan, launch, and optimize paid media campaigns that grow users and revenue for Xsolla-supported titles and products.

Strong analytical thinking, performance marketing expertise, and stakeholder communication are essential, along with experience in mobile and/or PC/console game marketing, growth marketing, or performance advertising. The ability to manage multiple campaigns at once, prioritize quickly, and turn insights into action will be key to your success in this role.

If you’re passionate about scaling marketing performance through smart testing and optimization and love gaming—especially understanding what motivates players and how creative + targeting + measurement come together to drive growth, we would love to hear from you!

About Us

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com.

Responsibilities:

• Own day-to-day user acquisition strategy and execution across key paid channels (e.g., Meta, Google/YouTube, TikTok, programmatic, ad networks) based on product needs and goals.
• Plan, launch, and optimize performance campaigns to drive measurable outcomes (installs, registrations, purchases, ROAS, CAC, LTV, retention proxies, etc.).
• Build and maintain a structured testing roadmap across targeting, creative concepts, landing flows, bidding strategies, and funnel improvements.
• Monitor campaign performance daily; proactively identify performance shifts and execute optimizations (budget allocation, creative rotation, audience strategy, bid adjustments).
• Partner closely with Creative / Motion / Design teams to request, brief, and iterate ad creatives; ensure creative production aligns with performance insights and campaign learnings.
• Collaborate with Product/Analytics stakeholders to ensure tracking is accurate (UTMs, pixels/SDK events, attribution partners) and performance is measurable end-to-end.
• Produce recurring reporting and insights (weekly/monthly), including clear recommendations and decision-ready summaries for leadership and stakeholders.
• Support budget planning and management by campaign and by product line; ensure spend pacing and performance align with targets.
• Maintain organized documentation of campaigns, learnings, and best practices to improve repeatability and team efficiency.
• Coordinate cross-functionally to ensure campaigns are aligned with product timelines, promotions, and seasonal moments.

Qualifications & Skills:

• 3+ years of experience in User Acquisition / Performance Marketing / Paid Media, ideally in gaming, mobile apps, or consumer subscription/ecommerce environments.
• Hands-on experience managing campaigns in major advertising platforms (e.g., Meta Ads Manager, Google Ads/YouTube, TikTok Ads).
• Strong understanding of performance marketing metrics and measurement (CPA, ROAS, CAC, LTV, conversion rates, funnel analysis).
• Ability to translate data into clear actions: strong Excel/Google Sheets proficiency and comfort with dashboards and reporting.
• Excellent communication and stakeholder management skills—able to align creative, marketing, and product stakeholders around priorities.
• Organized, self-directed, and comfortable working with multiple teams and campaigns simultaneously.

Nice to Have:

• Experience with mobile measurement/attribution tools (e.g., AppsFlyer, Adjust, Branch) and/or web analytics (GA4).
• Experience running creative testing frameworks and collaborating deeply with creative production teams.
• Familiarity with A/B testing methodologies, landing page optimization, and conversion rate optimization basics.
• Experience marketing live-service games, UA at scale, or campaigns tied to in-game events/promotions.
• Comfort working in Jira/Confluence-based project environments and structured campaign workflows.

Key skills/competency:

• User Acquisition
• Performance Marketing
• Paid Media
• Campaign Optimization
• Data Analysis
• Gaming Industry
• Meta Ads Manager
• Google Ads
• TikTok Ads
• Stakeholder Management