Lifecycle Communications Manager
Xapo Bank
Job Overview
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Job Description
Overview
Xapo Bank is a fully distributed company with over 130 team members from 30+ countries. The Lifecycle Communications Manager is a strategic marketing role responsible for developing and executing a comprehensive communication strategy along the entire member journey. This role aims to transform member engagement into a cohesive, personalized experience, increase loyalty, reduce churn, and maximize lifetime value.
Responsibilities
- Strategy & Planning: Design and map the end-to-end member lifecycle journey, develop multi-channel communication strategies (email, in-app, push, SMS), and establish testing roadmaps.
- Execution & Management: Build and manage automated, personalized campaigns, collaborate with content and design teams, and ensure seamless integration with product and data teams.
- Analysis & Reporting: Define KPIs, track metrics (open rates, click-through rates, conversions, churn), analyze data, and report on lifecycle program performance.
Skills and Requirements
- 3-5+ years in lifecycle, retention, or email marketing.
- Proficiency with marketing automation platforms like Braze, Iterable, Hubspot, etc.
- Strong understanding of customer segmentation and personalization strategies.
- Analytical mindset and project management capabilities.
- Ability to create on-brand, compelling copy, supported by A/B testing experience.
Other Details
This is a full-time, 100% remote position. You will need a dedicated workspace and a reliable, high-speed internet connection. At Xapo Bank, diversity, learning, and growth are core values, with a focus on ethical conduct and consumer protection.
Why Work for Xapo Bank?
Impact globally and work remotely from anywhere. Enjoy an excellent work-life balance with flexible PTO, autonomous scheduling, and opportunities for continual learning and growth. Collaborate with a high-performance, values-driven team dedicated to shaping economic freedom and wealth protection worldwide.
Key skills/competency
- Lifecycle
- Communications
- Multichannel
- Retention
- Marketing Automation
- Personalization
- Data Analysis
- A/B Testing
- Project Management
- Strategic Planning
How to Get Hired at Xapo Bank
- Research Xapo Bank's culture: Explore their values, team, and mission online.
- Customize your resume: Highlight lifecycle marketing and automation skills.
- Showcase measurable results: Include KPIs and campaign successes.
- Prepare for technical questions: Be ready to discuss segmentation and A/B testing.
- Practice behavioral responses: Demonstrate strategic thinking and collaboration.
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