User Acquisition Manager
@ X-FLOW

Hybrid
$120,000
Hybrid
Full Time
Posted 7 hours ago

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XXXXXXXXXX XXXXXXXXXXX XXXXXX******* @xflow.com
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Job Details

User Acquisition Manager Role at X-FLOW

X-FLOW is a mobile game development company established in 2018. Recognized for Happy Color, a highly successful digital coloring book and top ad-driven mobile app, the company works with leading ad networks including Google, Facebook, Unity, and Apple Search Ads.

Role Overview

As a User Acquisition Manager, you will be responsible for managing and optimizing user acquisition campaigns across various channels. You will own campaign strategies, use data-driven decisions, and work with creative and analytic teams to drive performance for one of the top products in its category.

Responsibilities

  • Manage multiple user acquisition channels (social, incentivized, video networks).
  • Create, analyze, and optimize UA campaigns.
  • Develop strategic vision and test hypotheses for campaign improvements.
  • Utilize internal and external reporting and analytics tools.
  • Track competitors' creatives and coordinate with designers, analysts, and product managers.

Requirements

  • Minimum 2 years experience in mobile user acquisition, preferably in gamedev or entertainment.
  • Proficiency with major ad platforms such as Meta Ads, Google UAC, TikTok, and ASA.
  • Strong understanding of UA goals and KPIs like CPI, CPA, ROAS, and LTV.
  • Experience with A/B testing among creatives and audiences.
  • Analytical skills, ownership mindset, and effective stakeholder management.
  • English proficiency at B2 level or higher.

What We Offer

  • Competitive salary and benefits package.
  • Opportunity to work with a talented, passionate team in a dynamic environment.
  • Flexible working hours with remote/office work options.
  • Career growth and professional development.
  • A fun, inclusive culture that celebrates creativity and diversity.

Key skills/competency

  • User Acquisition
  • Mobile Gaming
  • Ad Platforms
  • Data Analytics
  • Campaign Optimization
  • A/B Testing
  • Creative Analysis
  • Stakeholder Management
  • Strategic Planning
  • Market Trends
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How to Get Hired at X-FLOW

🎯 Tips for Getting Hired

  • Research X-FLOW's culture: Understand their mobile gaming and ad approach.
  • Customize your resume: Highlight mobile UA and analytics experience.
  • Showcase campaign successes: Present data and creative results.
  • Prepare for technical questions: Understand ad platforms deeply.

📝 Interview Preparation Advice

Technical Preparation

Review ad platform certifications and case studies.
Study performance analytics and KPI measurement.
Practice A/B testing methodologies for campaigns.
Refresh knowledge on mobile marketing trends.

Behavioral Questions

Describe handling tight campaign deadlines.
Explain collaboration with cross-functional teams.
Discuss decision-making amidst uncertainty.
Share experience managing stakeholder expectations.

Frequently Asked Questions