What is the primary focus of the Senior Customer Marketing Manager role at Wrapbook?

The Senior Customer Marketing Manager role at Wrapbook is focused on building and leading the customer marketing function from the ground up. This includes owning the full customer lifecycle, developing community engagement strategies, managing key communication channels, and leveraging AI for operational excellence to drive adoption, retention, and advocacy.

What experience is required for the Senior Customer Marketing Manager position?

The role requires 7+ years of experience in customer marketing, lifecycle marketing, or a similar field. Key requirements include demonstrated experience scaling a customer marketing function, expertise in lifecycle marketing strategy, hands-on experience with customer communication and automation tools, and proven ability to run a Customer Advisory Board. Experience with AI tools and excellent communication skills are also essential.

Is this a remote position, and what are the location requirements?

Yes, this is a remote position. The Senior Customer Marketing Manager can work from anywhere in the USA or Canada, aligning with Wrapbook's distributed team environment.

What kind of impact can a Senior Customer Marketing Manager have at Wrapbook?

This is a high-impact, high-ownership role where you will shape how customers experience the product from their first login through long-term advocacy. You will build a function from the ground up, influencing strategy and driving key metrics like adoption, retention, and advocacy across core audiences.

What are the 'nice to have' qualifications for this role?

Nice-to-have qualifications include familiarity with the media production, entertainment, or gig economy industries. Experience marketing to operations-heavy customer personas (like accountants or finance teams) and a background in community building or customer advocacy program management are also beneficial.

How does Wrapbook incorporate AI into its marketing efforts?

Wrapbook partners with its customer success AI leader to identify automation and workflow improvements. The Senior Customer Marketing Manager will lead by example in responsible AI usage to enhance the quality and speed of strategic insight generation and streamline execution across the customer marketing function.

What are the compensation and benefits for this role?

The compensation range for this position is $110.4K - $174.4K annually. Wrapbook offers a competitive salary along with benefits such as unlimited Paid Time Off, remote work flexibility, health and dental benefits, IT setup reimbursement, RRSP/401K matching, and learning and development opportunities.

Senior Customer Marketing Manager

Wrapbook · United States

Hybrid
Full-time
$142,200 / year
United States

Tailored resume — keyword-matched to this role.

Hiring manager — we find who's hiring.

Intro email — drafted to reach them directly.

Job highlights

Build and lead customer marketing function.
Own customer lifecycle from onboarding to advocacy.
Develop community and engagement strategies.
Collaborate across product and operations teams.
Utilize AI for operational excellence.

About the role

About Us

Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place. Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.

Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people across the USA and Canada, including entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more. Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital. We have raised $130M and are in a strong financial position.

The Opportunity - Senior Customer Marketing Manager (Remote - USA / Canada)

We’re looking for a Senior Customer Marketing Manager to build and lead this function from the ground up. This is a high-impact, high-ownership role at the intersection of marketing, product, and customer success, one where you'll shape how Wrapbook's customers experience the product from their very first login through long-term advocacy.

You'll own lifecycle strategy, community, key communications channels, and Wrapbook's Customer Advisory Board. You'll work shoulder-to-shoulder with Product, Product Marketing, Client Operations, and executive leadership to create programs that drive adoption, retention, and advocacy across our core audiences.

If you're a builder who's energized by owning a function end-to-end, moving fast, and using data and AI to work smarter, this role was made for you.

What You'll Do

Establish the Customer Marketing Function

Establish Wrapbook's Customer Marketing practice from the ground up, defining the strategy, priorities, and operational model.
Own the full customer lifecycle from onboarding and adoption through retention and advocacy, developing programs that move customers forward at every stage.

Community & Customer Engagement

Design and execute community strategies that meaningfully engage Wrapbook's core audiences including finance executives and production accountants.
Build and manage Wrapbook's Customer Advisory Board, cultivating a high-trust forum for strategic feedback and customer partnership.
Design and launch additional community groups focused on Enterprise executives and production accountants.

Cross-Functional Collaboration

Partner closely with Product, Product Marketing, Client Operations, and executive leadership to align customer marketing initiatives with business priorities and product initiatives.

Customer Communications

Own key customer communication channels, including email and in-product messaging, to guide customers from onboarding through renewal and advocacy.
Develop and maintain a content and messaging strategy that is timely, relevant, and reflective of where each customer is in their journey.

Automation, AI & Operational Excellence

Partner with our customer success AI leader to identify automation and workflow improvements to streamline execution and improve scalability across the customer marketing function.
Lead by example in responsible AI usage in marketing, improving the quality and speed of strategic insight generation.

What You'll Have

7+ years of experience in customer marketing, lifecycle marketing, or a closely related field.
Demonstrated experience building or significantly scaling a customer marketing function.
Strong command of lifecycle marketing strategy, including segmentation, journey mapping, and multi-channel campaign execution.
Hands-on experience with customer communication platforms (email, in-product messaging) and marketing automation tools.
Proven ability to run a Customer Advisory Board or similar structured customer engagement program.
Data-driven mindset with the ability to define success metrics, analyze performance, and iterate quickly.
Experience using AI tools to accelerate research, content production, or customer insight workflows with a genuine curiosity about what's coming next.
Excellent written communication skills and a sharp editorial instinct for what customers actually need to hear.
Collaborative, low-ego, and energized by working in a fast-moving, distributed environment.

Nice To Haves

Familiarity with the media production, entertainment, or gig economy industries.
Experience marketing to operations-heavy customer personas (e.g., accountants, production coordinators, finance teams).
Background in community building or customer advocacy program management.

Why Join Us

At Wrapbook, creativity meets technology — and not just in the product.

Benefits

In addition to a competitive salary and all the benefits you can expect from a fast-growing technology company, you’ll get access to a team of creative problem solvers and the chance to see your contributions make large impacts. Benefits include:
Unlimited Paid Time Off
Work from anywhere in Canada and USA
Health and Dental benefits
Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
Up to 2% matching RRSP / 401K
Learning and Development opportunities
Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service

Our Pledge To Fostering An Inclusive And Safe Workplace

Wrapbook pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation.

Apply Now

Have we got your attention? Submit your application today and a member of our Talent team will be in touch with you shortly!

Compensation Range: $110.4K - $174.4K

Key skills/competency

Customer Marketing
Lifecycle Marketing
Community Engagement
Customer Advisory Board
Cross-functional Collaboration
Customer Communications
Marketing Automation
AI in Marketing
Data Analysis
Content Strategy

Skills & topics

Customer Marketing
Lifecycle Marketing
Community Management
Customer Advocacy
Marketing Strategy
AI in Marketing
Retention Marketing
Onboarding
Email Marketing
Product Marketing
Remote
USA
Canada

How to get hired

Tailor your resume: Highlight experience in customer marketing, lifecycle strategy, and scaling functions.
Showcase AI/automation skills: Detail your experience using AI tools for marketing efficiency.
Demonstrate community building: Provide examples of managing customer advisory boards or engagement programs.
Emphasize collaboration: Illustrate your ability to partner with cross-functional teams.
Prepare for behavioral questions: Be ready to discuss your approach to building programs from scratch.

Technical preparation

Master lifecycle marketing frameworks.,Gain expertise in marketing automation tools.,Learn customer advisory board best practices.,Practice AI prompt engineering for marketing.

Behavioral questions

Describe building a function from scratch.,How do you foster customer advocacy?,How do you collaborate with product teams?,How do you use AI in marketing?

Frequently asked questions

What is the primary focus of the Senior Customer Marketing Manager role at Wrapbook?: The Senior Customer Marketing Manager role at Wrapbook is focused on building and leading the customer marketing function from the ground up. This includes owning the full customer lifecycle, developing community engagement strategies, managing key communication channels, and leveraging AI for operational excellence to drive adoption, retention, and advocacy.
What experience is required for the Senior Customer Marketing Manager position?: The role requires 7+ years of experience in customer marketing, lifecycle marketing, or a similar field. Key requirements include demonstrated experience scaling a customer marketing function, expertise in lifecycle marketing strategy, hands-on experience with customer communication and automation tools, and proven ability to run a Customer Advisory Board. Experience with AI tools and excellent communication skills are also essential.
Is this a remote position, and what are the location requirements?: Yes, this is a remote position. The Senior Customer Marketing Manager can work from anywhere in the USA or Canada, aligning with Wrapbook's distributed team environment.
What kind of impact can a Senior Customer Marketing Manager have at Wrapbook?: This is a high-impact, high-ownership role where you will shape how customers experience the product from their first login through long-term advocacy. You will build a function from the ground up, influencing strategy and driving key metrics like adoption, retention, and advocacy across core audiences.
What are the 'nice to have' qualifications for this role?: Nice-to-have qualifications include familiarity with the media production, entertainment, or gig economy industries. Experience marketing to operations-heavy customer personas (like accountants or finance teams) and a background in community building or customer advocacy program management are also beneficial.
How does Wrapbook incorporate AI into its marketing efforts?: Wrapbook partners with its customer success AI leader to identify automation and workflow improvements. The Senior Customer Marketing Manager will lead by example in responsible AI usage to enhance the quality and speed of strategic insight generation and streamline execution across the customer marketing function.
What are the compensation and benefits for this role?: The compensation range for this position is $110.4K - $174.4K annually. Wrapbook offers a competitive salary along with benefits such as unlimited Paid Time Off, remote work flexibility, health and dental benefits, IT setup reimbursement, RRSP/401K matching, and learning and development opportunities.

Similar roles

Open positions we recommend based on this role.