Product Manager
WPP Media · London, England, United Kingdom
- On site
- Full-time
- $90,000 / year
- London, England, United Kingdom
Job highlights
- Support product development for data-driven marketing solutions.
- Translate user needs into product requirements using data insights.
- Utilize SQL for data analysis and product performance insights.
- Collaborate with cross-functional teams including engineering and data science.
- Contribute to innovative AI platform development in AdTech.
About the role
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.For more information, visit wppmedia.com.
Who We Are
About Data & Technology Solutions WPP’s Data & Technology Solutions is the WPP’s unified global data products and technology team. We work with our agencies and clients to build data data-driven solutions and technology product to power marketing transformation. WPP Open is our AI platform for marketing, it connects marketing professionals, data, tools and AI in a single place. WPP Open is the simplest, safest and fastest way to realize the benefits of scaled AI – delivering better-informed creative ideas faster, at scale and at lower cost. We’re endlessly curious and our team of thinkers, builders, creators and problem solvers are over 2,000 strong, across 20 markets around the world.Who We Are Looking For
We are seeking an enthusiastic and analytical Product Owner with a passion for leveraging data to build impactful products. In this role, you will support the product development lifecycle for our data-driven marketing solutions, including the WPP Open platform. You'll be instrumental in translating user needs and data insights into clear product requirements, ensuring our solutions are innovative, valuable, and technically sound. Your strong understanding of data and SQL will be key to communicating effectively with engineering and data science teams and making informed product decisions.You Are
- Data-curious, with a proven ability to analyze information and derive actionable insights.
- Analytical and detail-oriented, capable of breaking down complex problems and defining clear product needs.
- An excellent communicator, able to bridge the gap between technical and business stakeholders.
- A proactive learner, eager to deepen your understanding of AdTech, product management, and data-driven methodologies.
- Collaborative, thriving in a cross-functional team environment and contributing to a shared vision.
What You Will Do
Support Product Development & Lifecycle Management- Assist in defining, documenting, and prioritizing product requirements, user stories, and acceptance criteria based on user needs, business goals, and data analysis.
- Work closely with Product Managers, Engineering Leads, Data Scientists, and UX Designers to ensure a shared understanding of product features and their underlying data implications.
- Help manage and refine product backlogs, participate in agile ceremonies (sprint planning, stand-ups, reviews), and support release cycles.
- Conduct competitive analysis and market research to identify opportunities and stay informed about industry trends in data and AI for marketing.
- Utilize SQL and other data analysis tools to query datasets, analyze product performance, identify trends, and generate insights that inform product strategy and prioritization.
- Collaborate with data engineers and data scientists to understand data availability, schemas, quality, and potential for new product features or enhancements.
- Define and track key product performance indicators (KPIs) and metrics, helping to evaluate the success of new features post-launch.
- Help ensure data quality and integrity within product features, flagging discrepancies or potential issues.
- Communicate product updates, release notes, and progress to various internal stakeholders, effectively highlighting the data-driven rationale behind product decisions.
- Gather feedback from users, internal teams (e.g., commercial, operations), and clients to continuously iterate and improve our products.
- Support in preparing presentations and documentation to articulate product vision, strategy, and roadmap.
- Actively seek to deepen your understanding of AdTech data, our internal platforms (including WPP Open), and user behaviors through self-study and mentorship.
- Contribute to the continuous improvement of product management processes and tools within the team.
What You Will Need
- 0-2 years of experience in a product, business analyst, data analyst, or similar role with exposure to software development.
- Proficiency in SQL is essential, with the ability to write complex queries to extract, analyze, and manipulate data from various sources.
- Solid understanding of relational databases and data warehousing concepts.
- English fluency C2
- Experience with data visualization tools (e.g., Tableau, Looker, Power BI) is a strong plus.
- Familiarity with Agile methodologies (Scrum, Kanban) and the software development lifecycle.
- Ability to define and document clear product requirements, user stories, and acceptance criteria.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable product insights.
- Excellent written and verbal communication skills, able to articulate technical concepts to non-technical audiences and vice-versa.
- Proven ability to work effectively in a cross-functional team environment.
- Bachelor's degree in Computer Science, Engineering, Business, Marketing, Economics, Statistics, or a related quantitative field.
Key skills/competency
- Product Management
- Data Analysis
- SQL
- Agile Methodologies
- Stakeholder Communication
- Product Requirements
- User Stories
- AdTech
- AI Platforms
- Data Visualization
Skills & topics
- Product Manager
- Data Analysis
- SQL
- AI Marketing
- AdTech
- Product Development
- Agile
- Stakeholder Management
- Data Science
- Marketing Technology
How to get hired
- Tailor your resume: Highlight your SQL proficiency, data analysis skills, and any product management experience, aligning them with WPP Media's needs for data-driven solutions.
- Showcase your analytical skills: Prepare to discuss how you've used data and SQL to derive insights and inform product decisions in previous roles or projects.
- Understand WPP Open: Research WPP's AI platform and its role in marketing to demonstrate your understanding of their core technology and vision.
- Prepare for behavioral questions: Be ready to share examples of your collaborative approach, problem-solving abilities, and how you bridge technical and business communication gaps.
- Highlight your interest in AdTech: Express your passion for the AdTech industry and how you plan to contribute to WPP Media's innovation in AI and data.
Technical preparation
Master complex SQL queries for data extraction.,Practice data visualization with Tableau or Looker.,Understand relational databases and data warehousing.,Familiarize with Agile and SDLC principles.
Behavioral questions
Describe a time you used data to solve a problem.,How do you handle conflicting stakeholder priorities?,Give an example of a complex technical concept explained simply.,How do you collaborate in a cross-functional team?
Frequently asked questions
- What specific data analysis tools should I highlight for the Product Manager role at WPP Media?
- For the Product Manager position at WPP Media, it's crucial to highlight your proficiency in SQL for querying and analyzing data. While the job description mentions general data analysis tools, showcasing experience with specific data visualization tools like Tableau, Looker, or Power BI is a strong plus and should be emphasized on your resume.
- How can I best demonstrate my understanding of AdTech and AI for the Product Manager job at WPP Media?
- To demonstrate your understanding of AdTech and AI for the Product Manager role at WPP Media, research their AI-driven marketing platform, WPP Open. Highlight any experience you have with similar platforms, AI in marketing, or data-driven advertising technologies. Mentioning relevant industry trends and how you stay updated will also be beneficial.
- What is the expected experience level for the Product Manager role at WPP Media, and how can I stand out with 0-2 years of experience?
- The Product Manager role at WPP Media is designed for individuals with 0-2 years of experience. To stand out, focus on strong quantifiable achievements in your resume, even from internships or academic projects. Emphasize your foundational skills in SQL, data analysis, and your eagerness to learn and contribute within a fast-paced AdTech environment.
- How does WPP Media use data and SQL in their Product Manager roles?
- WPP Media heavily relies on data and SQL for its Product Manager roles. You'll be expected to use SQL to query datasets, analyze product performance, identify trends, and generate insights that inform product strategy. This data-driven approach is key to developing and improving their marketing solutions and the WPP Open platform.
- What does 'agentic marketing platform' mean in the context of WPP Media's job description?
- An 'agentic marketing platform,' like WPP Open, refers to a system that uses AI to autonomously or semi-autonomously perform marketing tasks. In the context of WPP Media, it means their platform leverages AI to drive personalized marketing at scale, analyze campaign effectiveness, and provide actionable insights to clients.