Paid Search Account Executive

About WPP Media

WPP is the creative transformation company, leveraging creativity to build better futures. WPP Media, WPP’s global media collective, combines platforms, people, and partners to create limitless growth opportunities in a media-rich world.

About Wavemaker: A Leading WPP Media Brand

Wavemaker is a prominent WPP Media brand that drives client growth by positively provoking change in consumer decision-making and experiences through media, content, and technology. They seek brave brands and individuals ready for challenge and accelerated progress.

Role Summary And Impact

As a Paid Search Account Executive, you will be pivotal in executing paid search activities. Your responsibilities include:

• Conducting keyword research and campaign building.
• Collaborating with the Global Hub on daily governance and optimization.
• Performing in-depth data analysis.
• Ensuring accurate media plans and on-time billing and reconciliations.

You will develop extensive platform knowledge, working closely with senior team members to plan and execute a best-in-class Paid Search strategy. This role also involves continuously seeking new development opportunities in Paid Search and contributing to departmental training and events.

• Collaborate with and support team members, including the Global Hub, in executing effective paid search campaigns.
• Ensure adherence to the Wavemaker Way for Paid Search and contribute to product development.
• Utilize 3rd and 1st party tools and technology, such as Unlock and GroupM Automations Portal.
• Meet service level agreements by managing tasks through the project management suite.
• Contribute to client meetings and ongoing client engagement.
• Support day-to-day QA processes to minimize errors and ensure adherence to procedures.
• Prepare wider client or team deliverables, including actionable insight reports, maintaining quality output.
• Actively participate in the Paid Search community through internal meetings and GroupM training.

Performance

You will be responsible for effectively managing and optimizing paid search campaigns, consistently looking for performance improvement opportunities. Key performance aspects include:

• Working with line managers to execute a best-in-class Paid Search strategy aligned with the Wavemaker Way.
• Carrying out performance analysis, internal data maintenance, issue identification, and implementation.
• Conducting daily campaign and budget management checks.
• Collaborating with the Global Hub for daily diagnostics and governance.
• Spotting trends and patterns in data, addressing alerts and anomalies proactively.
• Effectively communicating with line managers, client teams, and clients regarding deadlines and delivery.
• Embracing a 'fearless growth' mindset, continually experimenting to drive client performance.

Measures for success include no account errors, accounts always online, improved performance, timely task completion, positive client feedback, effective communication, and progress against the WM Search Maturity Framework.

Skills And Experience

WPP Media values its culture and people. Candidates should embody WPP & WPP Media’s core values:

• Being Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Creating an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Leading Optimistically by Championing Growth and Development to Mobilize the Enterprise.

We seek self-starters with a desire to succeed and push boundaries, showing interest in digital marketing, particularly Paid Search and Cross-Platform campaign formats (e.g., Performance Max, Microsoft Audience Network). Successful candidates will possess an analytical mindset coupled with creativity.

Essential skills and experience:

• Demonstrated research in Paid Search with evidence of Google Ads and Microsoft Ads certifications.
• An affinity for numbers with basic data analysis knowledge and a drive for excellence.
• Strong Microsoft Office skills, including Excel and PowerPoint.
• Effective time management and ability to work collaboratively in a group.
• Proactive attitude, embodying 'Positive Provocation' by confidently questioning the status quo.
• Ability to focus on causation, not just correlation, identifying actionable insights.
• Immaculate attention to detail.

Life At WPP Media & Benefits

WPP Media invests in employee growth, offering access to global WPP Media & WPP networks for career development, networking, and staying at the forefront of marketing and advertising. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and mental health awareness days. WPP Media is an equal opportunity employer committed to a culture of respect and belonging. This role operates on a hybrid model, requiring teams in the office approximately four days a week. Accommodations can be discussed during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

Key skills/competency

• Paid Search
• Campaign Execution
• Keyword Research
• Data Analysis
• Campaign Optimization
• Media Planning
• Billing & Reconciliation
• Google Ads
• Microsoft Ads
• Excel
• PowerPoint