Manager, Customer Marketing for ShareGate

@ Workleap

Company Overview

Workleap is a Montreal-based tech company building innovative HR and IT solutions since 2006. Our products include the AI-powered Workleap Platform and ShareGate, the leading Microsoft 365 migration and governance solution trusted by over 20,000 companies.

Role Overview

As the Manager, Customer Marketing for ShareGate, you will drive customer lifecycle programs, deepen customer relationships, fuel expansion, and transform satisfied users into brand advocates. You will manage the complete lifecycle from onboarding to advocacy, ensuring every initiative supports retention and growth.

Responsibilities

• Lead customer lifecycle marketing programs (onboarding, adoption, renewal, upsell, cross-sell).
• Partner with Account Management to design campaigns driving expansion, renewal, and revenue growth.
• Build and scale customer advocacy programs including reviews, case studies, and community engagement.
• Create engaging customer communications via email, in-product messaging, webinars, and events.
• Utilize product usage data and customer feedback to optimize campaigns.
• Manage and mentor a small team focused on lifecycle and advocacy initiatives.

Weekly Activities

Analyze campaign performance and customer health metrics, launch new lifecycle campaigns in HubSpot, and partner with Sales and Account Management on renewal or upsell opportunities. Collaborate with Content and Creative teams to produce advocacy assets and report results to leadership.

Team Environment

You will join ShareGate’s Marketing team and report to the Director of Marketing & Growth. This small, agile team works closely with Account Management, Sales, and Product Marketing to drive customer success and long-term growth.

Future Challenges

Scale lifecycle campaigns aligned with new packaging tiers (Essentials, Pro, Enterprise), design targeted upsell and cross-sell programs, amplify customer advocacy, and establish repeatable customer marketing processes for ambitious growth plans.

Qualifications

• B2B SaaS customer marketing experience.
• Strong lifecycle marketing track record (onboarding, adoption, renewal).
• Experience with upsell, cross-sell, and revenue expansion strategies.
• Background in customer advocacy and community building.
• Expertise in email marketing, nurture design, and marketing automation (HubSpot preferred).
• Analytical mindset with data-driven decision making.
• Proven ability to manage and develop marketing professionals.

About Workleap

We are curious minds and bold builders focused on creating simple, effective products. Our fast-paced culture embraces rapid learning and continuous improvement. Workleap fosters a healthy, inclusive environment where creativity and collaboration are key.

Candidate Experience

Our process includes a phone screen, virtual interview via Microsoft Teams, a work sample, and a job offer. We value your passion and invite you to join us in shaping a simpler way of working.

Key skills/competency

• Customer Lifecycle
• Marketing Automation
• Advocacy Programs
• Email Marketing
• Data Analysis
• Campaign Management
• Team Leadership
• HubSpot
• Upsell
• Community Building