Marketing Technology Intern
Workiva
Job Overview
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Job Description
Marketing Technology Intern at Workiva
The Marketing Technology Intern collaborates closely with Corporate Marketing, Digital Marketing, Product Marketing, and Sales teams to bring products to market. You will maintain data integrity, perform analyses, and assist with automation functions and/or website optimization. This role offers hands-on experience in various aspects of marketing operations.
What You'll Do
- Conduct AI research and prototyping to support emerging martech initiatives
- Create and maintain martech documentation for tools and processes
- Contribute to reporting and analytics to measure technology performance and usage
- Support tool and process improvements to enhance marketing operations
- Assist with quality assurance and testing of marketing systems and integrations
What You'll Need
Minimum Qualifications
- Currently enrolled in a degree-seeking program, preferably in marketing, marketing analytics, consumer behavior, or a related program
Preferred Qualifications
- Possess excellent verbal, written, and interpersonal communication skills
- Be self-motivated with strong propensity for action, results and continuous improvement
- Work successfully in a high-energy, fast-paced, rapidly changing environment
- Demonstrate exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously under pressure
- Experience with reporting and analytics
- For Digital Marketing: Possess working knowledge of Drupal or other web content management systems (CMS); HTML experience; experience with CSS and Bootstrap
Travel Requirements & Working Conditions
Minimal travel. Reliable internet access for any period of time working remotely, not in a Workiva office.
Sponsorship Requirements
Must be authorized to work in the United States and not require sponsorship now or in the future.
Key skills/competency
- Marketing Technology (Martech)
- Data Integrity
- Marketing Analytics
- Website Optimization
- Automation
- AI Research
- Documentation
- Reporting
- Quality Assurance
- Content Management Systems (CMS)
How to Get Hired at Workiva
- Research Workiva's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Customize your resume to highlight experience in marketing technology, data analysis, and web content management, matching Workiva's requirements.
- Showcase analytical skills: Prepare examples demonstrating your proficiency in reporting, analytics, and problem-solving relevant to marketing operations.
- Master behavioral questions: Practice answering questions about teamwork, adaptability in fast-paced environments, and proactive problem-solving to align with Workiva's values.
- Highlight relevant coursework: Emphasize academic projects or courses in marketing analytics, consumer behavior, or digital marketing to show foundational knowledge for the Marketing Technology Intern role.
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