Content Operations Specialist

About the Role

The Content Operations Specialist role at Woolworths Group is a pivotal hybrid position within the Customer Identity & Personalisation Tribe. You will shape the digital experience for millions of Australians by executing complex personalisation campaigns and empowering internal teams through training and support.

Key Responsibilities

• Act as the Super User to launch personalised experiences using Adobe Target, Contentful, and Adobe Experience Manager.
• Champion A/B testing and use web/app analytics to optimise campaign performance.
• Design and deliver training sessions on content workflows and tools.
• Provide first-line operational support and troubleshoot user issues.
• Create and maintain "How-to" guides and best practice documentation.

What You’ll Bring

• At least five years of experience in digital content operations.
• A passion for customer focus and data-driven decision making.
• Strong strategic vision to link customer experiences with commercial outcomes.
• Excellent communication skills and technical fluency in Adobe suite tools.
• A commitment to quality and precise digital execution.

What to Expect

Enjoy a dynamic and empowering workplace with flexible work arrangements including 3 days in the office. Woolworths Group offers team discounts, a robust rewards program, extensive career possibilities, and a truly inclusive culture that values diversity.

Key skills/competency

• Content Operations
• Digital Experience
• Adobe Target
• Adobe Experience Manager
• Contentful
• A/B Testing
• Data Analytics
• Training
• Customer Focus
• Troubleshooting