Marketing Operations Manager
Woolpert · United States
- Hybrid
- Full-time
- $108,900 / year
- United States
Job highlights
- Lead marketing operations, technology, and processes.
- Manage marketing automation and CRM systems.
- Develop performance reports and KPIs.
- Program manage brand integration for acquisitions.
- Drive cross-functional marketing alignment and efficiency.
About the role
Marketing Operations Manager
Woolpert is an award-winning, global leader in architecture, engineering, and geospatial services. We blend design excellence with cutting-edge technology to deliver exceptional client value. Our team is passionate about their work and committed to building the next generation of industry leaders, and as a certified Great Place to Work®, Woolpert embraces progress and innovation to create limitless opportunities for career growth.
Job Summary
The Marketing Operations Manager is responsible for leading the systems, processes, and cross-functional coordination that enable Marketing to operate as a scalable, high-performing organization. This role oversees marketing technology, performance measurement, and workflow optimization, while program managing key initiatives such as brand integration for acquisitions. This position partners across Marketing, Sales, and business functions to drive operational efficiency, improve visibility into performance, and ensure alignment across campaigns and initiatives. The manager serves as a central connector across teams, enabling better planning, execution, and delivery of marketing outcomes.
We are unable to provide visa sponsorship for this position. Applicants must already possess work authorization in the country the job is located.
Job Duties
Marketing Operations & Technology
- Own and manage marketing automation platforms, including campaign execution, workflows, and system optimization
- Establish and maintain marketing data governance, including lead routing, life cycle stages, and data quality standards
- Partner with Sales Operations to align marketing systems and CRM Customer Relationship Management (CRM) processes
Measurement & Performance
- Develop and maintain dashboards and reporting to track marketing performance, pipeline contribution, and campaign effectiveness
- Define and standardize key marketing KPIs and reporting frameworks
- Support attribution and pipeline visibility efforts in partnership with Sales and Finance
- Provide insights and recommendations to improve marketing effectiveness and return on investment
Program Management – Brand Integration (Acquisitions)
- Lead project management for brand integration of acquired companies
- Coordinate cross-functional teams across Marketing, Sales acquired brands, and business units
- Track deliverables, timelines, and dependencies across integration initiatives
- Ensure consistent execution of brand transitions, including messaging, website updates, and communications
Cross-Functional Enablement
- Serve as a central connector across marketing functions to drive alignment and execution
- Partner with Corporate Communications, Industry Marketing, Product Marketing, Digital, and Creative teams to support campaigns and initiatives
- Enable improved planning, coordination, and communication across the marketing organization
Travel Requirements
Must be able to travel up to 10% of the time for business purposes.
Required Education
Bachelor’s degree in Marketing, Business, Communications, or a related field
Required Experience
- 8+ years of experience in marketing operations, program management, or related roles
- Experience managing Hubspot marketing technology platforms (e.g., marketing automation, CRM systems)
- Experience in reporting, analytics, and performance measurement
- Experience coordinating cross-functional projects or programs
Required Knowledge, Skills & Abilities
- Strong understanding of marketing operations, systems, and processes
- Experience with marketing automation platforms and CRM tools
- Strong analytical skills and ability to interpret performance data
- Proven project and program management capabilities
- Ability to manage multiple projects and stakeholders simultaneously
- Strong communication and cross-functional collaboration skills
- Ability to drive alignment and execution in a matrixed environment
Preferred Experience
- Experience supporting marketing organizations in a professional services or AEC environment
- Experience with acquisition integration or brand transition initiatives
- Experience working with sales and finance partners on pipeline and performance tracking
PREFERRED CERTIFICATIONS, LICENSES, OR TRAINING: (if applicable)
Certifications in marketing automation, CRM platforms, or project management (e.g., HubSpot, PMP)
Preferred Knowledge, Skills & Abilities
- Familiarity with data governance and life cycle management practices
- Experience building dashboards and reporting frameworks
- Understanding of demand generation and go-to-market processes
- Experience improving operational efficiency and workflow design
Benefits You Will Love
Certified as a Great Place to Work, Woolpert is one of the fastest-growing architecture, engineering, and geospatial companies in the world. With over 75 offices and countless projects around the globe, you’ll work on meaningful assignments that improve quality of life around the world. In addition to offering competitive pay, we provide employees with a robust set of unique benefits, including:
- Freedom to Work program: Set your own schedule and location (as appropriate).
- Principal program: Earn the opportunity to become an owner of the firm.
- Flexible paid time off/vacation: Take time off when it makes sense for you and your team.
- Career development: Explore a wide range of learning and growth opportunities within and across industries.
- Health, life, vision, and dental insurance: Cover all your medical bases.
- Paid sick time, retirement plan, fitness reimbursement, pet insurance, identity protection, technology stipend, employee assistance program, and more!
Base pay offered may vary depending on job-related knowledge, skills, and experience.
Pay Range
$87,100 - $108,900 USD
Find out more about what Woolpert has to offer here: http://woolpert.com/about-us/
Woolpert is an equal-opportunity employer. Woolpert is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. You may view more about EEO on our website: Equal-Employment-Opportunity-The-Law.pdf and EEO is the Law Poster Supplement.
Applicants who require an accommodation throughout the application and interview process should request this in advance by contacting askhr@woolpert.com.
If you need to reschedule or cancel your interview, please reach out to your recruiter by contacting recruiting@woolpert.com.
To all agencies: Please, no phone calls or emails to any employee of Woolpert or any of our subsidiaries about this requisition. All resumes submitted by search firms/employment agencies to any employee at Woolpert via email, the internet, or in any form and/or method will be deemed the sole property of Woolpert, unless such search firms/employment agencies were engaged by Woolpert's Talent Acquisition Team for this requisition and a valid agreement is in place. In the event a candidate who was submitted outside of Woolpert's applicant process is hired, no fee or payment of any kind will be paid.
Key skills/competency
- Marketing Operations
- Marketing Technology
- HubSpot
- CRM
- Data Governance
- Reporting & Analytics
- Program Management
- Cross-functional Collaboration
- Acquisition Integration
- Performance Measurement
Skills & topics
- Marketing Operations Manager
- Marketing Technology
- HubSpot
- CRM
- Marketing Automation
- Data Governance
- Reporting
- Analytics
- Program Management
- Cross-functional Collaboration
- Professional Services Marketing
- AEC Industry
- Acquisition Integration
- Performance Measurement
- Demand Generation
- Go-to-Market Strategy
- Workflow Optimization
- Marketing Strategy
- Business Operations
- Sales Operations Alignment
How to get hired
- Tailor your resume: Highlight marketing operations, HubSpot, CRM, and program management experience.
- Showcase analytics skills: Emphasize experience in reporting, performance measurement, and KPI standardization.
- Demonstrate collaboration: Provide examples of successful cross-functional project management and stakeholder alignment.
- Research Woolpert's culture: Understand their innovative approach and commitment to growth.
- Prepare for interviews: Be ready to discuss specific strategies for optimizing marketing operations and integrating acquisitions.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Marketing Operations Manager role at Woolpert?
- The Marketing Operations Manager at Woolpert is responsible for leading the systems, processes, and cross-functional coordination that enable the Marketing department to operate effectively and at scale. This includes managing marketing technology, performance measurement, and workflow optimization, as well as program managing initiatives like brand integration for acquisitions.
- What marketing technology platforms are essential for this Marketing Operations Manager position?
- Experience managing HubSpot marketing technology platforms, including marketing automation and CRM systems, is a core requirement for this role. Proficiency with these tools is crucial for campaign execution, workflow optimization, and data governance.
- How does the Marketing Operations Manager contribute to performance measurement at Woolpert?
- The Marketing Operations Manager will develop and maintain dashboards and reports to track marketing performance, pipeline contribution, and campaign effectiveness. They will also define key marketing KPIs and reporting frameworks, supporting attribution and pipeline visibility efforts in partnership with Sales and Finance.
- What is the company's stance on visa sponsorship for the Marketing Operations Manager role?
- Woolpert is unable to provide visa sponsorship for this position. Applicants must already possess work authorization in the country where the job is located.
- What kind of cross-functional collaboration is expected from the Marketing Operations Manager?
- The Marketing Operations Manager will serve as a central connector across various marketing functions (Corporate Communications, Industry Marketing, Product Marketing, Digital, Creative) and partner with Sales Operations. The goal is to drive alignment, improve planning, and ensure effective execution of campaigns and initiatives.
- Does the Marketing Operations Manager role involve travel?
- Yes, the Marketing Operations Manager role requires travel of up to 10% of the time for business purposes.
- What educational background is preferred for the Marketing Operations Manager position?
- A Bachelor’s degree in Marketing, Business, Communications, or a related field is required for this position.
- Are there specific certifications that would be beneficial for this Marketing Operations Manager role?
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