Marketing Manager, Public Sector and Defense
Woolpert · United States
- Hybrid
- Full-time
- $80,000 / year
- United States
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Job highlights
- Execute marketing strategies for public sector growth.
- Develop GTM plans and marketing content.
- Coordinate multi-channel campaigns for lead generation.
- Collaborate with cross-functional teams effectively.
- Analyze campaign performance and report results.
About the role
Job Summary
The Marketing Manager role supports the development and execution of marketing strategies and campaigns aligned with business growth objectives and industry priorities. Working within a customer-led, strategy-driven growth model, this role contributes to go-to-market (GTM) planning, content development, and campaign activation while building foundational expertise in strategic marketing. The Marketing Manager works collaboratively with cross-functional teams to support integrated campaign execution, ensure consistent messaging, and contribute to measurable marketing outcomes. This role specifically supports marketing initiatives for the Public Sector and Defense industry, requiring familiarity with federal agencies, mission needs, and government procurement environments.Job Duties
- Support development and execution of marketing campaigns and GTM initiatives.
- Assist in creating messaging, positioning, and marketing content aligned to business objectives.
- Conduct research on market trends, customer needs, and competitive landscapes.
- Coordinate multi-channel campaign execution across digital marketing, events, and content initiatives to drive new leads, opportunities and pipeline contribution.
- Collaborate with Communications, Creative, and business units to ensure alignment to industry priorities, messaging, and campaign execution.
- Support the creation of marketing collateral and sales enablement materials.
- Track campaign performance metrics and assist with reporting and analysis.
- Maintain marketing documentation, project plans, and campaign assets.
- Participate in events, webinars, and marketing programs as needed.
- Support continuous improvement initiatives within the marketing function.
- Support marketing initiatives aligned to Public Sector and Defense priorities, customer missions, and federal acquisition cycles.
Travel Requirements
Up to 15% travel may be required.Required Education
Bachelor’s degree in Marketing, Business, Communications, or related field.Required Experience
3+ years of experience in marketing, communications, or related field. Experience supporting marketing campaigns, content development, or events.Required Knowledge, Skills & Abilities
- Basic understanding of marketing principles and campaign execution.
- Strong written and verbal communication skills.
- Strong organizational and time-management skills.
- Ability to manage multiple tasks and priorities effectively.
- Proficiency with Microsoft Office and marketing tools.
- Ability to collaborate effectively with cross-functional teams.
- Foundational understanding of federal clients, government contracting environments, and federal procurement processes.
Preferred Experience
Experience in B2B, professional services, or technical industries. Exposure to digital marketing tools, CRM, or marketing automation platforms. Experience supporting marketing or communications for federal agencies, defense programs, or government contractors.Preferred Knowledge, Skills & Abilities
- Working knowledge of campaign planning and execution across channels.
- Basic understanding of analytics and performance tracking.
- Ability to learn quickly and adapt in a fast-paced environment.
- Familiarity with Public Sector and Defense market dynamics, customer missions, and federal acquisition processes.
Benefits You Will Love
Certified as a Great Place to Work, Woolpert is one of the fastest-growing architecture, engineering, and geospatial companies in the world. With over 75 offices and countless projects around the globe, you’ll work on meaningful assignments that improve quality of life around the world. In addition to offering competitive pay, we provide employees with a robust set of unique benefits, including:- Freedom to Work program: Set your own schedule and location (as appropriate).
- Principal program: Earn the opportunity to become an owner of the firm.
- Flexible paid time off/vacation: Take time off when it makes sense for you and your team.
- Career development: Explore a wide range of learning and growth opportunities within and across industries.
- Health, life, vision, and dental insurance: Cover all your medical bases.
- Paid sick time, retirement plan, fitness reimbursement, pet insurance, identity protection, technology stipend, employee assistance program, and more!
Key skills/competency
Marketing Manager, Public Sector, Defense, Marketing Strategy, Campaign Execution, Content Development, Lead Generation, Go-to-Market, Federal Agencies, Government Procurement.Skills & topics
- Marketing Manager
- Public Sector Marketing
- Defense Marketing
- Marketing Strategy
- Campaign Management
- Content Creation
- Lead Generation
- Go-to-Market Strategy
- Government Marketing
- B2B Marketing
How to get hired
- Tailor your resume: Highlight experience in public sector marketing and defense initiatives. Quantify achievements in campaign execution and lead generation.
- Showcase industry knowledge: Emphasize your understanding of federal agencies, government procurement, and related markets.
- Demonstrate collaboration skills: Provide examples of successful cross-functional teamwork and integrated campaign execution.
- Prepare for interviews: Be ready to discuss your experience with marketing tools, content development, and performance analysis.
Technical preparation
Familiarize with federal procurement processes.,Understand B2B marketing principles.,Learn CRM and marketing automation basics.,Practice campaign performance analysis.
Behavioral questions
Describe a successful public sector campaign.,How do you manage multiple priorities?,Share an example of cross-functional collaboration.,How do you adapt to fast-paced environments?
Frequently asked questions
- What is the primary focus of the Marketing Manager, Public Sector and Defense role at Woolpert?
- The primary focus of this role is to develop and execute marketing strategies and campaigns specifically for Woolpert's Public Sector and Defense industry clients. This includes GTM planning, content creation, and campaign activation to drive business growth and support federal agency needs.
- What kind of experience is most relevant for this Marketing Manager position at Woolpert?
- Relevant experience includes a Bachelor's degree in Marketing or a related field, 3+ years in marketing or communications, and a foundational understanding of marketing principles. Experience supporting marketing campaigns, content development, or events is crucial. Familiarity with federal clients, government contracting environments, and federal procurement processes is highly valued.
- Does Woolpert offer visa sponsorship for the Marketing Manager, Public Sector and Defense role?
- No, Woolpert is unable to provide visa sponsorship for this position. Applicants must already possess work authorization in the country where the job is located.
- What are the key responsibilities of the Marketing Manager at Woolpert?
- Key responsibilities include supporting marketing campaign development and execution, creating messaging and content, researching market trends, coordinating multi-channel campaigns, collaborating with internal teams, and tracking campaign performance metrics.
- What is the expected travel for the Marketing Manager, Public Sector and Defense role?
- Up to 15% travel may be required for this position, which could involve attending events, webinars, and other marketing programs as needed.
- What benefits does Woolpert offer its employees?
- Woolpert offers a comprehensive benefits package including a 'Great Place to Work' environment, competitive pay, flexible work options, opportunities for ownership (Principal program), flexible PTO, career development, health insurance, retirement plans, and various other perks like pet insurance and a technology stipend.
- How does Woolpert support career growth for its Marketing Managers?
- Woolpert is committed to career development, offering a wide range of learning and growth opportunities within and across industries. As a certified Great Place to Work, the company embraces progress and innovation to create limitless opportunities for career advancement.
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