SEO Specialist

SEO Specialist

We are seeking an experienced SEO Specialist to join our dynamic team. You will drive SEO strategies for a diverse range of businesses in the US market, from local small businesses to large enterprise-level e-commerce platforms with annual turnovers of $10M+ and over 200,000 SKUs.

Responsibilities

• Build and execute holistic SEO strategies for a mix of clients, from local businesses to enterprise e-commerce.
• Manage the entire SEO cycle: technical audits, content optimization, link building, local SEO, and site architecture enhancements.
• Optimize product feeds and listings to maximize visibility in Google Shopping and AI-driven product surfaces.
• Prepare clear, error-free technical specifications (Jira tickets) for developers, content creators, and outreach teams.
• Leverage AI tools for content generation, programmatic SEO tasks, and routine automation to work faster and smarter.
• Conduct A/B tests to improve CTR and conversion rates, blending SEO goals with business revenue objectives.
• Track, report, and analyze results using advanced analytics (GA4, Looker Studio), providing insightful analysis beyond raw data.

Requirements

• 3–5 years of hands-on SEO experience, ideally with a mix of diverse projects including local small businesses and large e-commerce/enterprise projects.
• Solid understanding of HTML/CSS/JS; ability to identify issues in source code, understand DOM rendering, and communicate with developers is a plus.
• Deep understanding of the US search market, including Google algorithms, E-E-A-T principles, and local ranking nuances.
• Strong skills in site speed optimization, Core Web Vitals, mobile-first indexing, and implementing advanced structured data (Schema.org).
• Proven ability to optimize product listings for Google Shopping (Merchant Center) and manage product feeds.
• Solid grasp of AI-powered SEO tools (ChatGPT, Claude, Perplexity) for text generation, clustering, regex generation, and workflow automation.
• Experience with A/B testing, CTR optimization, and conversion rate improvements.
• Successful track record with international projects, including handling domain switches and correct hreflang implementation.
• Upper-Intermediate communication skills for effective meetings and documentation.

What Makes Us Stand Out

• Impact: Work on enterprise-level projects with major business impact alongside fast-paced small business cases.
• Innovation: Enjoy professional freedom and experimentation with 10% of your time dedicated to R&D and testing new SEO tactics (including AEO/GEO).
• Growth: Benefit from a clear growth path to SEO Team Lead based on performance.

We Offer

• A full-time job with flexible working hours.
• Paid vacation and sick leave.
• Support with managing taxes and accounting.
• Career and professional growth opportunities.
• Optional benefits package including Health insurance, Gym membership, English courses, compensation for certifications, courses, and training.
• A creative and lively team of IT specialists, adequate management, and a bureaucracy-free environment.

About Us

WiserBrand is a rapidly growing US-UA web development company providing full-cycle services globally. We specialize in e-Commerce but also have expertise in other domains. Founded 10 years ago, we have grown from a small digital marketing project into an outsourcing & outstaffing company offering web development, digital marketing, customer support, and outstaffing services. Our headquarters are in New York City, with development and support offices in Kharkiv and Buenos Aires, totaling about 150 employees. We pride ourselves on our open, fair, and respectful people practices and a positive work environment, as our people are the foundation of our success.

Key skills/competency

• SEO Strategy
• Technical SEO Audits
• Content Optimization
• Link Building
• Local SEO
• Google Shopping Optimization
• AI-powered SEO Tools
• A/B Testing
• Analytics (GA4, Looker Studio)
• US Search Market Expertise