Middle SEO Specialist

Middle SEO Specialist at WiserBrand

We're seeking an experienced Middle SEO Specialist to join our dynamic team! WiserBrand drives SEO for a diverse range of businesses on the US market, working with both local small business websites and large enterprise-level e-commerce platforms (valued $10M+ annual turnover with 200,000+ SKUs).

Requirements

• 3–5 years of hands-on SEO experience. Ideally, a mix of diverse projects: from local small businesses to large e-commerce/enterprise projects.
• Solid understanding of HTML/CSS/JS. You must be able to find a stray tag in the source code, understand DOM rendering, and speak the same language as developers – will be a plus.
• Deep understanding of the US search market: Google algorithms, E-E-A-T principles, and local ranking nuances.
• Strong skills in site speed optimization, Core Web Vitals, mobile-first indexing, and implementing advanced structured data (Schema.org).
• Proven ability to optimize product listings for Google Shopping (Merchant Center) and manage product feeds.
• Solid grasp of AI-powered SEO tools (ChatGPT, Claude, Perplexity). You use them not just for text, but for clustering, regex generation, and workflow automation.
• Experience with A/B testing, CTR optimization, and conversion rate improvements.
• Successful track record with international projects (handling domain switches, correct hreflang implementation).
• Upper-Intermediate – effective communication in meetings and documentation.

Responsibilities

• Build and execute holistic SEO strategies for a mix of clients – from local businesses to enterprise e-commerce.
• Manage the entire SEO cycle: technical audits, content optimization, link building, local SEO, and site architecture enhancements.
• Optimize product feeds and listings to maximize visibility in Google Shopping and AI-driven product surfaces.
• Prepare clear, error-free technical specifications (Jira tickets) for developers, content creators, and outreach teams.
• Leverage AI tools for content generation, programmatic SEO tasks, and routine automation to work faster and smarter.
• Conduct A/B tests to improve CTR and conversion rates, blending SEO goals with business revenue objectives.
• Track, report, and analyze results using advanced analytics (GA4, Looker Studio). Provide “So What?” insights, not just raw data.

What Makes Us Stand Out

• Impact: Work on enterprise-level projects with major business impact alongside fast-paced small business cases.
• Innovation: Professional freedom and experimentation: 10% of time dedicated to R&D and testing new SEO tactics (including AEO/GEO).
• Growth: Clear growth path to SEO Team Lead based on performance.

We Offer

• A full-time job.
• Flexible working hours.
• Paid vacation and sick leave.
• Managing your taxes and accounting.
• Career and professional growth opportunities.
• Optional benefits package that includes Health insurance, Gym membership, English courses, compensation of certification, courses, and training.
• Creative and lively team of IT specialists, adequate management, and zero unnecessary bureaucracy.

About WiserBrand

WiserBrand is a rapidly growing US-UA web development company providing full-cycle services all over the globe. We specialize in e-Commerce but also have expertise in other domains. Started 10 years ago as a small digital marketing project, we've grown into an outsourcing & outstaffing company offering web development, digital marketing, customer support, and outstaffing projects globally. Our headquarters is based in New York City, with development and support offices in Kharkiv and Buenos Aires, totaling about 150 people. We value open, fair, and respectful people practices and foster a positive work environment, recognizing that our people are the foundation of our success.

Key skills/competency

• SEO Strategy
• Technical SEO
• Content Optimization
• Link Building
• Local SEO
• E-commerce SEO
• AI-powered SEO Tools
• A/B Testing
• Analytics (GA4)
• Schema.org