Middle SEO Specialist

Middle SEO Specialist at WiserBrand

We’re seeking an experienced Middle SEO Specialist to join our dynamic team, driving SEO for a diverse range of businesses on the US market. Our portfolio includes both local small business websites and large enterprise-level e-commerce platforms, some valued at over $10M annual turnover with 200,000+ SKUs.

Requirements

• 3–5 years of hands-on SEO experience, ideally a mix of diverse projects from local small businesses to large e-commerce/enterprise projects.
• Solid understanding of HTML/CSS/JS, including the ability to find stray tags, understand DOM rendering, and communicate effectively with developers.
• Deep understanding of the US search market: Google algorithms, E-E-A-T principles, and local ranking nuances.
• Strong skills in site speed optimization, Core Web Vitals, mobile-first indexing, and implementing advanced structured data (Schema.org).
• Proven ability to optimize product listings for Google Shopping (Merchant Center) and manage product feeds.
• Solid grasp of AI-powered SEO tools (ChatGPT, Claude, Perplexity), utilizing them for clustering, regex generation, and workflow automation, not just text.
• Experience with A/B testing, CTR optimization, and conversion rate improvements.
• Successful track record with international projects, including handling domain switches and correct hreflang implementation.
• Upper-Intermediate English proficiency for effective communication in meetings and documentation.

Responsibilities

• Build and execute holistic SEO strategies for a mix of clients, from local businesses to enterprise e-commerce.
• Manage the entire SEO cycle: technical audits, content optimization, link building, local SEO, and site architecture enhancements.
• Optimize product feeds and listings to maximize visibility in Google Shopping and AI-driven product surfaces.
• Prepare clear, error-free technical specifications (Jira tickets) for developers, content creators, and outreach teams.
• Leverage AI tools for content generation, programmatic SEO tasks, and routine automation to work faster and smarter.
• Conduct A/B tests to improve CTR and conversion rates, blending SEO goals with business revenue objectives.
• Track, report, and analyze results using advanced analytics (GA4, Looker Studio), providing “So What?” insights, not just raw data.

What Makes Us Stand Out

Impact: Work on enterprise-level projects with major business impact alongside fast-paced small business cases.

Innovation: Enjoy professional freedom and experimentation, with 10% of your time dedicated to R&D and testing new SEO tactics (including AEO/GEO).

Growth: Benefit from a clear growth path to SEO Team Lead based on performance.

We Offer

• A full-time job with flexible working hours.
• Paid vacation and sick leave.
• Assistance with taxes and accounting.
• Career and professional growth opportunities.
• Optional benefits package including Health insurance, Gym membership, English courses, and compensation for certifications, courses, and training.
• A creative and lively team of IT specialists, adequate management, and zero unnecessary bureaucracy.

About WiserBrand

WiserBrand is a rapidly growing US-UA web development company providing full-cycle services globally. While our main direction is e-Commerce, we also have expertise in other domains. We started 10 years ago as a small digital marketing project and have since grown into an outsourcing & outstaffing company offering web development, digital marketing, customer support, and outstaffing projects. Our headquarters are based in New York City, with development and support offices in Kharkiv and Buenos Aires, totaling about 150 people. We pride ourselves on open, fair, and respectful people practices, fostering a positive work environment where our people are the foundation of our success.

Key skills/competency

• SEO Strategy
• Technical SEO
• Content Optimization
• Link Building
• Local SEO
• E-commerce SEO
• AI-Powered SEO
• A/B Testing
• Google Analytics 4 (GA4)
• Google Shopping Optimization