Senior Data Analyst
Wiraa
Job Overview
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Job Description
About Felix
Founded in 2019, Felix is a pioneering digital healthcare company dedicated to empowering patients to take control of their health and wellbeing. With a passion for innovative technology and exceptional customer experiences, Felix aims to make healthcare more accessible and enjoyable for all Canadians. As Canada's first end-to-end healthcare platform, Felix offers comprehensive online treatment options, prescription delivery services, and ongoing care across a variety of health categories such as weight management, birth control, menopause, erectile dysfunction, acne, and more. The company's mission is to revolutionize healthcare delivery by integrating technology with personalized care, ensuring that patients receive timely and effective health solutions from the comfort of their homes.
About The Role
As a Senior Data Analyst at Felix, you will play a crucial role in shaping the company's data-driven strategies and decision-making processes. You will be responsible for designing and implementing analytical frameworks that measure performance, identify growth opportunities, and support strategic initiatives. Your expertise will help interpret complex data sets, develop scalable data models, and generate actionable insights that influence product development, marketing strategies, and customer engagement efforts. This role involves close collaboration with cross-functional teams including Product, Marketing, Finance, and Engineering to translate business questions into analytical solutions. Your work will directly impact Felix's growth trajectory by optimizing campaign performance, enhancing customer segmentation, and refining attribution models to maximize ROI across various channels.
Qualifications
- 5+ years of experience in data analysis, data science, or related roles
- Proficiency in SQL, with the ability to write, review, and optimize queries for performance
- Advanced expertise in DBT for data modeling and orchestration
- Strong version control skills, particularly with Git
- Deep understanding of marketing analytics, including multi-touch attribution (MTA) and media mix modeling (MMM)
- Experience working with marketing platforms and APIs such as Google Analytics, Meta Ads, and Google Ads
- Knowledge of statistical experimentation and A/B testing methodologies
- Excellent project management and communication skills with a results-oriented approach
- Ability to collaborate effectively across teams and translate complex data into clear insights
Responsibilities
- Serve as a technical expert and owner of marketing data sources, analytics infrastructure, and measurement methodologies
- Develop and maintain acquisition measurement frameworks, including multi-touch attribution models and channel performance metrics
- Design, implement, and analyze A/B tests and incrementality experiments to optimize product features and marketing campaigns
- Evaluate ROI across paid and organic acquisition channels and refine performance metrics accordingly
- Build, maintain, and scale in-house multi-touch attribution (MTA) models and media mix models (MMM)
- Identify key customer segments based on metrics such as lifetime value (LTV) and cross-sell percentages
- Lead the development and maintenance of DBT data models and orchestrations, ensuring accuracy and performance optimization
- Create automated dashboards and self-serve reporting tools to enable stakeholders to monitor key metrics effectively
- Collaborate with cross-functional teams to translate business questions into analytical tasks and interpret results for both technical and non-technical audiences
Benefits
- Comprehensive medical, dental, and vision insurance coverage
- Maternity and paternity leave policies
- Four weeks of vacation, including three flexible weeks and one during the holiday season
- Competitive salary and compensation packages
- Stock option grants to participate in company growth
- Remote-first work environment, allowing you to work from anywhere in Canada
- Opportunities for professional development and continuous learning
- Direct collaboration with founders and senior leadership team members
Equal Opportunity
Felix is committed to fostering an inclusive and diverse team culture. We embrace diversity and are dedicated to providing equitable access to opportunities and resources for all candidates. During our recruitment process, we offer accommodations at any stage to ensure an accessible experience.
Key skills/competency
- Data Analysis
- SQL
- DBT
- Marketing Analytics
- Multi-Touch Attribution (MTA)
- Media Mix Modeling (MMM)
- A/B Testing
- Statistical Experimentation
- Data Modeling
- Cross-functional Collaboration
How to Get Hired at Wiraa
- Research Felix's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to understand their commitment to accessible healthcare.
- Tailor your resume for data analytics: Customize your resume to highlight experience with SQL, DBT, marketing analytics (MTA/MMM), and A/B testing, showcasing concrete achievements and impact.
- Demonstrate analytical problem-solving: During interviews, be prepared to discuss complex data challenges, how you've designed analytical frameworks, and translated data into strategic business outcomes.
- Showcase cross-functional collaboration: Emphasize your ability to work effectively with product, marketing, finance, and engineering teams, translating technical insights for non-technical audiences.
- Highlight remote work effectiveness: Since Felix is a remote-first company, articulate how you thrive in a distributed environment, manage projects independently, and communicate proactively.
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