Performance Marketing Copywriter

About Launch Potato

Launch Potato is a profitable digital media company reaching over 30 million monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our core mission is to connect consumers with leading brands via data-driven content and innovative technology solutions. Headquartered in South Florida, we operate with a remote-first culture that spans more than 15 countries, fostering a high-growth, high-performance environment where speed, ownership, and measurable impact are central to our success. Our company culture emphasizes agility, creativity, and data-backed decision-making, enabling us to stay at the forefront of digital marketing and content creation.

About the Performance Marketing Copywriter Role

We are seeking a talented and experienced Performance Marketing Copywriter to join our dynamic team. In this role, you will be responsible for elevating Launch Potato’s copywriting capabilities by creating compelling, high-performing content across various paid media channels. Your primary focus will be on developing and executing strategies that drive measurable results in ROAS and CTR, while maintaining a consistent brand voice and strategic positioning. You will lead efforts to innovate new messaging angles based on market insights, consumer psychology, and campaign data, ensuring our creative output remains competitive and impactful. Additionally, you will oversee the development of video scripts, manage a network of freelance writers, and collaborate closely with compliance and vertical teams to mitigate risks and ensure messaging standards are upheld. This role offers an exciting opportunity to influence brand strategy, optimize creative performance, and lead a team dedicated to excellence in performance marketing.

Qualifications

• 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic channels
• 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
• Deep understanding of direct response principles, consumer psychology, and creative strategies for performance marketing
• Strong analytical skills with the ability to interpret campaign data and optimize creative content accordingly
• High proficiency in writing compelling video scripts for platforms such as TikTok, Reels, and YouTube
• Experience developing brand voice and messaging frameworks for diverse digital campaigns
• Ability to work collaboratively across teams including Compliance, Creative, and Data Analytics
• Excellent communication and mentorship skills to guide and develop creative contributors

Responsibilities

• Own and execute the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
• Develop, refine, and scale positioning playbooks to guide high-converting, conversion-focused copywriting
• Set and uphold creative quality standards for ad copy, landing pages, CTAs, and video scripts to enhance campaign performance
• Oversee the performance and velocity of copy across paid social, search, display, and programmatic channels, analyzing data to inform ongoing optimizations
• Write high-impact copy for key campaigns, vertical launches, and rapid-test environments to meet or exceed performance benchmarks
• Identify new copy angles and messaging opportunities based on market trends, consumer insights, and competitive analysis
• Translate insights into testable hypotheses and scalable messaging strategies to unlock incremental revenue
• Lead the development of engaging video scripts that meet performance and compliance standards, partnering with vertical leads and Compliance teams
• Manage a network of freelance writers and collaborators, ensuring high-quality output and efficient resource allocation
• Build systems, workflows, and training resources to improve creative operations and knowledge sharing across teams

Benefits

• Competitive salary package ranging from $110,000 to $135,000 annually
• Profit-sharing bonus opportunities
• Comprehensive health, dental, and vision insurance plans
• Flexible remote work environment supporting work-life balance
• Professional development programs and ongoing training opportunities
• Collaborative and inclusive company culture that values diversity and innovation
• Paid time off and holiday leave
• Access to cutting-edge tools and resources to support creative and strategic growth

Equal Opportunity

Launch Potato is an equal employment opportunity employer. We are committed to fostering a diverse, inclusive, and equitable workplace. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, veteran status, disability, or any other legally protected characteristic. We believe that a diverse team enhances our creativity, innovation, and overall success, and we welcome applicants from all backgrounds to apply.

Key skills/competency

• Performance Marketing
• Copywriting
• Ad Copy
• Video Scripting
• Content Strategy
• ROAS Optimization
• CTR Improvement
• Consumer Psychology
• Messaging Frameworks
• Freelance Management