Digital Marketing Manager @ Wiraa
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About Cresta
Cresta is dedicated to transforming customer interactions into strategic advantages by harnessing the power of AI and human intelligence within contact centers. Backed by top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan, Cresta works with renowned brands such as Intuit, Cox Communications, Hilton, and Carmax.
About the Role
Join Cresta as a Digital Marketing Manager to redefine the future of work through AI-driven marketing strategies. In this role, you will plan, execute, and optimize high-performance digital advertising campaigns across channels, including Google, LinkedIn, Bing, and more. You will drive lead generation, brand awareness, and revenue growth by managing all aspects of ad operations; from targeting and creative uploads to conversion tracking and budget management.
Responsibilities
- Plan, execute, and optimize performance-driven advertising campaigns.
- Manage ad operations including audience targeting, creative uploads, conversion tracking, and budget pacing.
- Analyze and present detailed performance reports, ensuring data accuracy and actionable insights.
- Coordinate with Demand Generation, Content, Creative, and Sales teams for integrated strategies.
- Experiment with new ad formats and strategies to improve campaign performance.
- Partner with the SDR team to align lead follow-up and optimize conversion workflows.
Qualifications
- 3+ years managing digital advertising campaigns, preferably in B2B SaaS.
- Expertise in platforms such as LinkedIn Campaign Manager, Google Ads, and Bing Ads.
- Strong analytical skills with proficiency in data analysis tools and spreadsheets.
- Experience with marketing automation and CRM platforms like Salesforce and HubSpot.
- Ability to manage multiple projects in a fast-paced environment.
- Excellent communication and cross-functional collaboration skills.
Benefits
- Comprehensive medical, dental, and vision insurance plans.
- Flexible vacation policy and paid parental leave.
- Work from home office stipend and in-office lunches/dinners via Grubhub.
- Competitive, location-based salary with equity options.
Equal Opportunity
Cresta is an equal opportunities employer committed to inclusivity and diversity.
Key skills/competency
- Digital Advertising
- AI Marketing
- Campaign Management
- Lead Generation
- Analytics
- Conversion Tracking
- Budget Management
- Integrated Marketing
- CRM Platforms
- Performance Optimization
How to Get Hired at Wiraa
🎯 Tips for Getting Hired
- Research Cresta's culture: Study their mission and recent achievements.
- Customize your resume: Tailor experiences to digital marketing.
- Highlight campaign expertise: Emphasize ad management skills.
- Prepare data examples: Share measurable campaign impacts.