Content Strategist

About The Company

Directive Consulting is a leading B2B performance marketing agency dedicated to delivering measurable revenue growth for its clients. Specializing in innovative marketing methodologies, the agency employs Customer Generation—a proprietary approach designed to cut through market noise and drive tangible results. Unlike traditional lead-focused strategies, Directive emphasizes building pipelines, fueling sales-qualified leads (SQLs), and scaling brands that are committed to growth. The agency's expertise spans Paid Media, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Revenue Operations (RevOps), and Go-To-Market Strategies, particularly within SaaS and other B2B industries. Known for moving quickly and thinking boldly, Directive hires professionals who challenge the status quo and push campaigns beyond expectations. The company fosters a culture of innovation and performance, aiming to shape the future of marketing while delivering real results for clients.

About The Role

The Content Strategist at Directive Consulting is a vital client-facing role responsible for developing and managing tailored marketing strategies for enterprise clients. This position involves overseeing day-to-day deliverables, creating comprehensive client strategies, and maintaining clear communication with both clients and internal teams. The strategist will work closely with senior leadership, including Associate Directors, to ensure alignment with client goals and company standards. The role requires a deep understanding of content marketing, SEO principles, and the impact of marketing strategies on broader business objectives. Internally titled Account Strategist, Content & SEO, this position demands a strategic thinker capable of crafting creative briefs, setting measurable goals, and ensuring the successful execution of campaigns. The strategist acts as a trusted advisor, fostering strong relationships with clients and internal stakeholders to drive continuous growth and optimization.

Qualifications

• Proven experience in implementing SEO strategies, including keyword research, on-page optimization, and link building
• Strong analytical skills with the ability to interpret website traffic and SEO metrics using tools like Google Analytics
• Excellent communication skills, with experience in client-facing roles and stakeholder management
• Proficiency with industry tools such as Google Search Console, SEMRush, Ahrefs, Screaming Frog, and Google Analytics
• Exceptional organizational and project management skills, with the ability to handle multiple campaigns simultaneously
• Agency experience, particularly within B2B technology or SaaS sectors
• Demonstrated enthusiasm for digital marketing, SEO, and content strategy
• Ability to stay ahead of industry trends, including AI and automation applications in marketing
• Experience using project management tools like Asana
• Relevant educational background in Marketing, Communications, or related fields

Responsibilities

• Develop and implement customized marketing strategies aligned with client goals and best practices
• Collaborate with Associate Directors to set and approve measurable objectives based on data sources such as Google Analytics, CRM, SEMRush, and Ahrefs
• Ensure timely execution of strategies by delegating tasks within the team and coordinating with content writers, designers, and project managers
• Use project management tools like Asana to track progress, assign responsibilities, and meet deadlines
• Build and maintain strong relationships with clients, understanding their business needs beyond deliverables
• Proactively communicate with clients and internal teams regarding timelines, progress, and strategic adjustments
• Generate regular reports on strategy performance, including bi-weekly client meetings, monthly, quarterly, and bi-annual reviews
• Identify opportunities for account growth through upselling, cross-selling, and referrals
• Stay informed on industry trends, including AI and automation, and incorporate innovative practices into client strategies
• Ensure high-quality content production and campaign execution, maintaining client standards and expectations

Benefits

• Competitive base salary ranging from $75,000 to $95,000 USD, commensurate with experience and location
• Comprehensive health coverage including medical, dental, and vision plans, with employer-paid options for employees and partial contributions for dependents
• Disability and life insurance benefits
• Support for mental health and wellness through Spring Health and Headspace memberships
• Physical wellness programs such as Gympass
• Unlimited paid time off, paid holidays, your birthday off, and end-of-year recharge period
• Paid parental leave to support work-life balance
• Retirement savings plans including traditional and Roth 401(k) with a 3% company match
• Annual performance-based bonus and an anniversary trip with peers and leadership

Work Environment Requirements

As a remote-first organization, Directive Consulting offers flexibility to work from anywhere within the US, with options to utilize state-of-the-art offices in Irvine, California. For global roles, candidates must have valid work authorization and reside permanently in the respective country (Canada, UK, Australia). The role primarily involves virtual collaboration via Zoom and Slack, requiring reliable internet access, a professional workspace, and the ability to remain stationary for extended periods. Candidates should be comfortable with digital communication tools and capable of managing their time effectively to meet project deadlines. Reasonable accommodations are available for individuals with disabilities. The company values diversity and inclusion, fostering a culture that respects all backgrounds and identities in accordance with equal opportunity employment practices.

Equal Opportunity

We are proud to be an Equal Employment Opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by federal, state, or local law.

Key skills/competency

• Content Strategy
• SEO Strategy
• Client Management
• Digital Marketing
• Performance Marketing
• SaaS Marketing
• Google Analytics
• SEMRush
• Asana
• Communication Skills