Business Intelligence Analyst

About iPullRank

iPullRank is a ten-year-old digital marketing agency headquartered in New York City, renowned for its innovative approach to SEO, Content, and Generative AI services. Founded by industry pioneer Michael King, the company prides itself on setting trends rather than following them. With a team that combines technical expertise and creative thinking, iPullRank delivers measurable results for a diverse range of clients, including leading eCommerce, Financial Services, and Media brands, as well as ambitious mid-sized businesses. The agency is committed to crafting strategies that not only compete but dominate in their respective markets.

At iPullRank, core values such as Proactive, Reliable, Outstanding, Urgent, and Disciplined guide every aspect of the business. These principles foster a culture of problem-solving, accountability, and excellence, ensuring that every campaign and project achieves extraordinary outcomes. The company's focus on continuous innovation and dedication to client success has established it as a trusted partner in the digital marketing landscape.

About The Role: Business Intelligence Analyst

We are seeking a highly skilled Business Intelligence Analyst to join our Market Research and Analytics team. This role offers an exciting opportunity to work closely with Client Services, SEO, and Content Strategy teams to leverage data for strategic decision-making. The successful candidate will be responsible for managing and analyzing large datasets, creating visualizations, and developing actionable insights that inform marketing strategies and business opportunities. This position requires a strong analytical mindset, proficiency in data tools and programming languages, and the ability to translate complex data into clear, impactful reports.

The Business Intelligence Analyst will play a critical role in identifying market trends, performing competitive analysis, and automating data processes to enhance operational efficiency. The role demands proactive problem-solving, strategic thinking, and a passion for uncovering insights that drive client success. This is a remote position with a salary range of $70,000 to $100,000, offering competitive benefits and opportunities for professional growth within a dynamic and innovative environment.

Qualifications

• Expert-level proficiency in Microsoft Excel
• 1 to 4 years of experience in data analysis, market research, or finance
• Strong knowledge of predictive modeling, machine learning, data mining, and forecasting techniques
• Proficiency in Python and/or R programming languages
• Working knowledge of SQL for data extraction and management
• Experience with qualitative and quantitative market research methodologies
• Excellent analytical and problem-solving skills with a focus on actionable insights
• Ability to create compelling visualizations for non-technical audiences
• Strong communication skills, both oral and written
• Self-motivated with the ability to work independently with limited supervision
• Legal authorization to work in the United States; visa sponsorship is not available

Responsibilities

• Collect, analyze, and summarize market, customer, and industry data to inform marketing strategies
• Transform raw data into meaningful insights and comprehensive reports
• Develop market segmentation reports to guide targeted marketing campaigns
• Perform competitive analysis to identify industry positioning and opportunities
• Create measurement plans and track key performance indicators (KPIs)
• Proactively perform data mining activities to uncover new insights and trends
• Automate data collection and analysis processes to improve operational efficiency
• Provide analytical support to internal teams and clients as needed
• Stay updated on the latest trends, tools, and strategies in data analysis and market research
• Share expertise with team members to foster a data-driven culture within the organization

Benefits

• Competitive salary commensurate with experience
• Paid holidays and sick leave
• Comprehensive medical, dental, and vision insurance coverage
• Three weeks of paid vacation annually
• Opportunities for professional development and career growth
• Remote work flexibility in a collaborative and innovative environment

Equal Opportunity

iPullRank is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected status. All qualified applicants will receive consideration for employment without regard to these factors.

Key skills/competency

• Data Analysis
• Market Research
• Predictive Modeling
• Machine Learning
• SQL
• Python
• R Programming
• Data Visualization
• Competitive Analysis
• Excel Proficiency