Business Analyst, Intelligence

About The Company

NYRA Bets is a leading provider of advanced betting solutions and data-driven insights within the horse racing industry. Committed to delivering innovative wagering experiences, NYRA Bets leverages cutting-edge technology and comprehensive analytics to enhance customer engagement and operational efficiency. The company prides itself on fostering a dynamic and inclusive work environment that encourages continuous learning and professional growth. With a focus on integrity, customer satisfaction, and technological excellence, NYRA Bets strives to maintain its position as a trusted leader in the industry, providing top-tier services to a global customer base.

About The Role

We are seeking a dedicated and analytical Business Analyst, Intelligence to join our team in a fully remote, part-time capacity. As a Business Analyst, Intelligence, you will play a vital role in transforming complex data into actionable insights that inform strategic decision-making across the organization. Your primary focus will be on developing comprehensive reports and analyses related to customer behavior, wagering activity, and marketing initiatives. You will work closely with various departments, including Marketing and Operations, to identify opportunities for growth and process improvements. The ideal candidate will have a passion for data, excellent analytical skills, and the ability to communicate complex findings in a clear and concise manner. This role offers a unique opportunity to contribute to the company's growth by leveraging data to enhance customer loyalty, optimize marketing campaigns, and support operational excellence.

Qualifications

• Bachelor’s degree in Business, Data Analytics, Statistics, or a related field
• Master’s degree (MBA or equivalent) preferred
• Minimum of 1-2 years of experience in business analytics, data mining, or related roles
• Proficiency with database analytic tools and reporting platforms
• Strong understanding of customer segmentation, lifecycle analysis, and marketing analytics
• Excellent problem-solving skills and attention to detail
• Ability to interpret data, generate insights, and communicate findings effectively
• Experience with SQL, Excel, and data visualization tools such as Tableau or Power BI
• Knowledge of the horse racing or betting industry is a plus

Responsibilities

• Develop and maintain expertise in database analytic tools used by NYRA and NYRA Bets
• Create standardized customer reports and translate complex data into simplified, actionable insights
• Produce and analyze reports to identify trends, opportunities, and areas for improvement
• Ensure the credibility, consistency, and accuracy of all published reports
• Interpret data results, providing summaries, insights, conclusions, and strategic recommendations
• Collaborate with the Marketing Department to understand customer behavior and support promotional campaigns
• Leverage databases to monitor transaction activity and customer engagement
• Provide insights and recommendations based on internal and external data sources
• Create and manage customer segmentation models to enhance loyalty programs
• Serve as a subject matter expert on wagering initiatives and data analysis within the organization

Benefits

• Flexible work environment with fully remote work options
• Competitive salary range of $23.88 to $32.24 per hour
• Opportunity to work in a dynamic and innovative industry
• Professional development and growth opportunities
• Collaborative team environment fostering knowledge sharing and innovation

Key skills/competency

• Data Analytics
• SQL
• Tableau
• Power BI
• Customer Segmentation
• Marketing Analytics
• Data Interpretation
• Reporting
• Problem-Solving
• Database Management