Senior Product Marketing Manager
Windranger Labs
Job Overview
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Job Description
About UR
UR is a borderless smart money app that simplifies spending and off-ramping for both crypto natives and the crypto curious. Self-custodial, fast, and intuitive, UR transforms complex crypto workflows into everyday experiences.
Role Overview
As the Senior Product Marketing Manager at UR, you will operate at the intersection of product, growth, and revenue. You will shape the go-to-market (GTM) strategy for UR’s core products including accounts, cards, on/off-ramps, and stablecoin flows, turning complex infrastructure into clear, compelling value propositions.
Key Responsibilities
- Product Market Action Plan - GTM & Adoption: Own end-to-end GTM strategy, translate product roadmaps into campaign narratives, partner with cross-functional teams, and build scalable GTM playbooks.
- Commercial & BD Enablement: Develop enablement assets such as pitch decks and demo scripts, and run enablement sessions to refine product positioning.
- Positioning & Messaging: Own UR’s product positioning, value propositions, and messaging pillars across diverse regions and user types.
- Customer Advocacy & Insights: Conduct customer interviews, win/loss reviews, and analyze usage data to refine strategies and gather authentic testimonials.
- Market & Competitive Intelligence: Stay updated on fintech, neobanking, and crypto trends to maintain competitive frameworks and clearly articulate UR’s wins.
What We’re Looking For
- Strong experience in fintech, payments, crypto, or stablecoin-based products.
- Proven GTM ownership for complex, infrastructure-heavy products.
- Excellent written and verbal communication skills.
- Ability to work cross-functionally with Product, Growth, BD, and Ops teams.
- Deep customer empathy with a knack for translating insights into strategy.
- Structured thinker with bias for execution.
What Success Looks Like
- Improved product adoption through impactful launches.
- Accelerated BD closures with clearer narratives.
- Consistent internal messaging and customer understanding.
- A robust library of testimonials and case studies.
- Predictable, well-executed launch processes.
Key skills/competency
fintech, crypto, GTM strategy, product marketing, enablement, positioning, cross-functional, customer advocacy, competitive intelligence, campaign management
How to Get Hired at Windranger Labs
- Research Windranger Labs: Study their mission, recent products, and news.
- Customize your resume: Highlight fintech and crypto experience.
- Prepare case studies: Showcase GTM execution and product launches.
- Practice clear communication: Be ready to discuss strategy details.
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