KOL Marketing Lead
@ Windranger Labs

Hybrid
$120,000
Hybrid
Full Time
Posted 21 days ago

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XXXXXXXXX XXXXXXXXX XXXXXX****** @windrangerlabs.com
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Job Details

About UR

UR is a borderless smart money app that makes spending and off-ramping easy. Built for both crypto natives and the crypto curious, UR simplifies the movement between digital assets and fiat currencies. Self-custodial, fast, and intuitive, UR transforms complex crypto workflows into a seamless everyday experience.

Role Overview

As the KOL Marketing Lead, you will connect influencers, thought leaders, and product marketing teams to ensure influencer campaigns resonate with the right audience. Your role involves spotting, pitching, and managing influencers who shape narratives across fintech, neobank partnerships, and TikTok trends.

Key Responsibilities

  • Influencer Strategy & Pipeline: Identify, vet, and onboard fintech/finance influencers across platforms including TikTok, LinkedIn, YouTube, and X, and build a pipeline of LinkedIn thought leaders in payments, fintech, and Web3.
  • Campaign Development: Design and execute influencer campaigns that drive engagement, acquisition, and credibility by balancing creative content with serious thought leadership.
  • Stakeholder Management: Own end-to-end influencer relationships covering negotiations, contracts, creative briefs, content review, and performance tracking while coordinating with product, marketing, and leadership teams.
  • Performance & ROI: Define KPIs for campaigns, build reporting dashboards, and keep leadership informed on performance metrics.

What We're Looking For

A candidate with 3–6 years of influencer marketing or partnership experience, preferably in fintech, neobanks, or consumer tech apps. Must have hands-on experience managing influencer deals across various platforms and the capability to work with both creative and thought leadership-driven content. APAC-first experience, especially in Singapore, is highly desirable.

Bonus Points

Experience with Revolut, Wise, Monzo, Grab, or similar fintech/neobank influencer programs and demonstrable ROI from previous campaigns.

Key skills/competency

  • Influencer Marketing
  • Fintech
  • Campaign Strategy
  • Partnerships
  • Content Creation
  • Performance Analysis
  • Stakeholder Management
  • ROI Tracking
  • Digital Marketing
  • APAC Market
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How to Get Hired at Windranger Labs

🎯 Tips for Getting Hired

  • Customize your resume: Highlight fintech and influencer marketing experience.
  • Research Windranger Labs: Understand their products and market trends.
  • Prepare for technical insights: Showcase your campaign performance tracking skills.
  • Practice behavioral answers: Demonstrate stakeholder management competence.

📝 Interview Preparation Advice

Technical Preparation

Review latest influencer campaign metrics.
Study fintech digital marketing tools.
Practice dashboard reporting techniques.
Understand influencer tracking software.

Behavioral Questions

Describe managing challenging influencer relationships.
Explain collaboration across diverse teams.
Share conflict resolution examples with influencers.
Discuss balancing creativity and analytics.

Frequently Asked Questions