Head of Media (H/F)
WINAMAX · Paris, Île-de-France, France
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- On site
- Full-time
- €120,000 / year
- Paris, Île-de-France, France
Job highlights
- Lead global media strategy across multiple markets.
- Develop digital-first media mix and traditional channels.
- Manage significant budgets and drive brand awareness.
- Collaborate with data and acquisition teams.
- Requires 8-12 years of media experience.
About the role
About the Role
As the Head of Media, you will define and lead a high-impact global media strategy (online & offline) for our key markets: France, Spain, Germany, Italy, and Portugal. You will be the architect of a high-performing, digital-first media mix, while also leveraging traditional channels to maximize brand awareness and investment efficiency.
Job Description
Your role will be to structure a high-performing media mix with a central focus on digital, while enhancing the effectiveness of traditional channels such as TV, radio, and outdoor advertising. Working directly with the Head of Growth, you will orchestrate the media vision across multiple international markets.
Media Strategy & Vision
- Define the global media vision aligned with our international business objectives.
- Lead budget allocation and investment distribution across various channels.
- Ensure consistency in our messaging across all touchpoints.
Media Mix Management (360°)
- Digital (Core of the mix): Lead branding strategies on YouTube, Meta, programmatic, and video, while continuously optimizing performance (tests, creatives, audiences).
- Offline: Oversee TV (linear, BVOD, CTV), radio, and OOH campaigns, and conduct negotiations with media sales houses.
- Operations & Partnerships: Design and negotiate innovative initiatives (sponsorships, special operations) with strategic partners (RMC, Skyrock, etc.).
Performance & Innovation
- Define and track brand KPIs (awareness, reach, ad attention) in close collaboration with the Data and Acquisition teams.
- Maintain constant market watch to test new formats and anticipate market evolution.
Desired Profile
- Experience: 8 to 12 years of media experience, ideally with a background in a media agency or as a client-side advertiser.
- Expertise: Perfect mastery of the digital ecosystem (Social, Video, Programmatic) and a solid understanding of offline channels, particularly TV.
- Leadership: Influencing skills, strategic thinking, and operational rigor to manage significant budgets in a competitive environment.
- Data Culture: Strong analytical skills to manage the performance of your investments.
Job Conditions
- Position available as a permanent, full-time contract (35h/week) exclusively.
- 4-day work week.
- Work location: Central Paris.
- Start date: ASAP.
- Compensation based on profile.
- Excluded work arrangements: part-time, freelance, student jobs, apprenticeship contracts.
Recruitment Process
- HR Screening (30/45 minutes) with Satyane.
- Case study (60 minutes) followed by a presentation with Ollivier, Head of Growth.
- Interview with Mathieu, Director of Creation and Brand (30-45 minutes).
- Interview with executives (60 minutes).
Why Join Us?
- Beyond our poker and sports betting universe, we have other advantages!
- A multicultural and unique company culture.
- A 4-day work week for the majority of our teams.
- A friendly work environment in the heart of Paris (Eiffel Tower rooftop, video game room, gym...).
- Opportunities for internal mobility.
- A rich company life with regular evenings and events (poker tournaments, themed parties, summer BBQs...).
- Profit-sharing and participation bonuses.
- Access to the co-optation program (up to €5000 co-optation bonus).
- Company restaurant (or meal voucher).
- Excellent mutual insurance.
- 6 weeks of paid leave.
Key skills/competency
- Head of Media
- Media Strategy
- Digital Marketing
- Offline Marketing
- Brand Awareness
- Performance Marketing
- Budget Management
- Cross-functional Leadership
- Data Analysis
- International Markets
Skills & topics
- Head of Media
- Media Strategy
- Digital Marketing
- Offline Marketing
- Brand Awareness
- Performance Marketing
- Budget Management
- International Marketing
- Gaming Industry
- Paris
- YouTube
- Meta
- Programmatic
- TV Advertising
- Radio Advertising
- OOH Advertising
- Sponsorship
- Data Analysis
- Marketing Leadership
- CDP
- Marketing Automation
How to get hired
- Tailor your resume: Highlight your 8-12 years of media experience, focusing on digital and offline campaign management and international market exposure.
- Showcase strategic leadership: Emphasize your ability to define and execute global media strategies, manage significant budgets, and influence stakeholders.
- Demonstrate data-driven approach: Provide examples of how you've used data analysis to optimize media investments and track brand KPIs.
- Prepare for case study: Be ready to present a media strategy and justify budget allocations for a competitive online gaming market.
- Research Winamax: Understand their position as a leader in online gaming and their expansion into new European markets.
Technical preparation
Master digital platforms: YouTube, Meta, programmatic.,Understand TV, radio, and OOH campaign mechanics.,Prepare for media mix strategy case study.,Familiarize with performance and brand KPIs.
Behavioral questions
Describe leading a global media strategy.,How do you optimize digital and offline spend?,Share an example of influencing cross-functional teams.,How do you stay updated on market trends?
Frequently asked questions
- What is the primary focus for the Head of Media role at Winamax?
- The Head of Media role at Winamax is focused on defining and executing a high-impact global media strategy, with a strong emphasis on a digital-first approach, across key European markets like France, Spain, Germany, Italy, and Portugal.
- What kind of experience is Winamax looking for in a Head of Media candidate?
- Winamax is seeking candidates with 8 to 12 years of media experience, ideally with a background in a media agency or as a client-side advertiser. Expertise in the digital ecosystem (Social, Video, Programmatic) and offline channels (TV) is crucial.
- How does Winamax structure its recruitment process for the Head of Media position?
- The recruitment process at Winamax includes an initial HR screening, followed by a case study presentation, an interview with the Director of Creation and Brand, and a final interview with the company's executives.
- What are the key responsibilities of the Head of Media at Winamax?
- Key responsibilities include defining the global media vision, piloting budget allocation, managing the 360° media mix (digital and offline), and defining/tracking brand KPIs in collaboration with data and acquisition teams.
- What makes working at Winamax attractive for a Head of Media?
- Winamax offers a unique multicultural company culture, a 4-day work week, a vibrant work environment in Paris, opportunities for internal mobility, rich company life, and competitive benefits including profit-sharing and excellent mutual insurance.
- Does the Head of Media role at Winamax involve international market management?
- Yes, the Head of Media role is responsible for defining and piloting a global media strategy across key international markets including France, Spain, Germany, Italy, and Portugal.
- What is the expected work arrangement and location for this Head of Media role?
- This is a permanent, full-time position located in central Paris, with a 4-day work week. Remote or hybrid arrangements are not mentioned as options for this role.