Sr. Global Demand Planning Manager

Sr. Global Demand Planning Manager at Willow Innovations, Inc.

Willow Innovations is at the forefront of creating products that significantly enhance the lives and health of women. As a mission-driven team, we comprise experienced inventors, mothers, and fathers dedicated to making a tangible difference. Our flagship product, the Willow™ Wearable Breast Pump, has been recognized as one of TIME's 25 Best Inventions and a CES Innovation Award winner, marking the first in our innovative platform.

Role Overview

As the Sr. Global Demand Planning Manager, you will take ownership of and lead the entire end-to-end demand planning process across both our US and International business units. This highly analytical and strategic position requires you to develop accurate, data-driven forecasts, seamlessly integrating commercial insights from Sales, Marketing, and Finance. You will be instrumental in driving forecast accuracy, proactively identifying trends and risks, and translating crucial demand signals into actionable insights for our supply, inventory, and leadership teams.

Roles and Responsibilities

Demand Planning and Forecasting

• Responsible for demand forecasts across all channels (DTC, DME, retail, and distributor) and customer care support, in all regions and global markets.
• Develop and maintain an 18-month rolling forecast at the SKU, channel, region level to inform global supply chain purchasing decisions.
• Identify demand risks and opportunities early and proactively recommend mitigation actions.
• Own and manage the global demand planning calendar, ensuring forecasts are timely, complete, and aligned with commercial and operational objectives.
• Lead the demand pillar of S&OP/IBP, ensuring alignment across Commercial, Supply Chain, Finance, and regional stakeholders.

Cross-Functional Collaboration

• Partner closely with the regional sales teams to incorporate pipeline, promotional plans, launches, and market intelligence into the forecast.
• Collaborate with Product & Marketing teams on New Product Introduction (NPI), campaigns, and demand-shaping activities.
• Work with Supply Planning and Finance to align demand plans with capacity, inventory targets, and financial forecasts.

Analytics & Continuous Improvement

• Analyze historical sales, promotions, product lifecycle, and market trends to improve forecast accuracy.
• Develop, track, and report on key demand Key Performance Indicators (KPI’s) including Mean Absolute Percentage Error (MAPE) and forecast bias, at the market, SKU level.
• Identify trends, variance, and root causes of forecast error, and implement corrective actions.
• Drive data integrity and reporting accuracy to support decision-making.
• Conduct scenario planning for new products, market expansion, and promotions.
• Drive continuous improvement in forecast systems, tools, and processes, to improve visibility, agility, and decision-making.

Qualifications

The ideal candidate will possess strong business acumen and analytical skills, complemented by effective oral and written communication abilities.

Willow is proud to be an equal opportunity workplace. We are committed to equal employment opportunities regardless of gender, race, religion, sexual orientation, gender identity, age, marital status, disability, or Veteran status.

Key skills/competency

• Demand Planning
• Forecasting
• Supply Chain Management
• Sales & Operations Planning (S&OP)
• Inventory Management
• Data Analysis
• Market Intelligence
• Statistical Modeling
• Cross-functional Collaboration
• Strategic Planning