Performance Creative Lead US

Performance Creative Lead US

Not all heroes wear capes — but plenty of them use toilet paper. Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good.

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A Bit About The Role

The Performance Creative Lead, US role exists to ignite customer growth across the United States. You will build and lead a high-impact, US-based performance creative team focused on translating sharp business objectives into compelling, localised paid social assets that drive new customer acquisition.

Key focus areas include

• Strategy & Goal Setting: Leading the development of the team's creative strategy, ensuring alignment with US new customer acquisition goals.
• Creative Execution: Translating complex business and marketing objectives into executable creative strategies , and leading the development of compelling, localised short-form video and static assets for Meta (and other channels over time).
• Testing & Data: Establishing and maintaining a rapid testing cadence , applying deep expertise in paid social creative trends and performance marketing to inform the team’s strategic direction. You will be the team expert in using performance marketing metrics (like CTR, LTV, CAC, ROAS) to directly guide creative decisions.
• Team Leadership: Inspiring, mentoring, and managing the creative team toward performance-driven outputs and fostering a culture of radical candor, continuous feedback, and rapid experimentation.

If you worked here this past month here are some things you might have been involved in

• Co-leading the regional learning plan for creative testing, identifying the sharpest hypotheses to test and evolving our understanding of high-performing assets.
• Developing and owning the creative production roadmap and resource planning for key paid social initiatives.
• Collaborating closely with Growth and Paid Media teams (local and global) to ensure the creative strategy is tightly integrated and executed with excellence.
• Managing competing priorities for yourself and the team, balancing the need for rapid output with the quality required for high-impact creative.
• Taking ownership of the performance creative team's deliverables, ensuring they are completed on time, within scope, and to a high standard.

Let’s Talk About You

You are a strategic and data-driven creative leader

• You apply your deep expertise in paid social creative trends and performance marketing to inform strategic direction. You are comfortable using generative AI tools to support creative ideation, variation, and accelerating production workflows. You demonstrate strong ideation and storytelling skills, maintaining a high-quality portfolio of social media video content and performance insights.

You are skilled at managing projects, people, and performance

• You are skilled at managing multiple creative projects and deadlines simultaneously for both yourself and the team. You are a people leader who coaches others on our values. You inspire, mentor, and manage the creative team toward performance-driven outputs and professional development. You are comfortable leading by example to continuously improve the creative funnel.

You give a crap

• Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

Key skills/competency

• Performance Creative Lead
• Paid Social Assets
• Customer Acquisition
• Creative Strategy
• Team Leadership
• Performance Marketing
• Creative Testing
• Meta Ads
• Content Creation
• Data Analysis