Lifecycle Marketing Analyst

About Who Gives A Crap

Not all heroes wear capes — but plenty of them use toilet paper. Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission. Basically, we’re really good at making it easy to do good.

We operate scaling businesses in the UK, US, Canada and Australia. Our amazing team of over 200+ people are based in Australia, the UK, the Philippines, China, and the US, working to make the biggest possible impact for people and the planet. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A Bit About The Lifecycle Marketing Analyst Role

The purpose of this 6-month contract role is to deliver insights and identify new opportunities in line with the campaigns in our current Lifecycle Marketing (LCM) Roadmap. Beyond engagement metrics and conversion results, this role will be responsible for analysing the impact of LCM initiatives on key metrics such as AOV, LTV, retention, re-order rates, compounding customer value, and customer behaviour trends.

As the Lifecycle Marketing Analyst, your mission is to deliver continuous insights and opportunities in line with our roadmap executions. You will be instrumental in optimising and informing future lifecycle strategies based on evaluating the impact they have on changing customer behaviour.

This role requires someone with hands-on experience in experimentation, segmentation, and cohort analysis, as well as a curious and analytical mindset that can deliver insights but also identify opportunities and trends.

What You Might Have Been Involved In (Past Month)

• Analysing the actions customers take in their subscriber portal (e.g., swap products, skip delivery, reschedule delivering, change frequency, etc.) to identify opportunities to increase revenue, drive retention, and mitigate churn.
• Analysing a gift with purchase campaign conducted 12 months ago to inform an upcoming gift with purchase campaign.
• Running analysis across our customer base to develop and define the definition of our “loyalty segmentation” for targeted customer campaigns.

Let’s Talk About You

You’re a meticulous executor with a bias for data: You are a proactive and detail-oriented executor who lives for precision, ensuring every campaign is error-free and launched on time. You apply an analytical and test-and-learn mindset to improve performance, always asking "why" behind the data to inform optimisation and strategy. You can translate seemingly disparate data points into clear, concise narratives and provide clear, actionable recommendations.

You thrive in a fast-paced, collaborative environment: You manage your time efficiently, prioritising your workload and demonstrating speed and adaptability in a scaling, global business. You are collaborative and work cross-functionally with strong communication skills to ensure campaign transparency and consistent delivery, understanding that success is a team effort.

You give a crap: Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why Work With Us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5, we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market-informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Key skills/competency

• Lifecycle Marketing
• Customer Analytics
• Data Analysis
• Segmentation
• Cohort Analysis
• Experimentation
• Retention Strategies
• LTV Optimization
• Churn Mitigation
• Strategic Planning