Senior Analyst, Brand Management

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company dedicated to improving life at home. It is the only major U.S.-based manufacturer of kitchen and laundry appliances, driving meaningful innovation across its iconic brands such as Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales, employed 44,000 people, and maintained 40 manufacturing and technology research centers.

The Team

The Brand Management team is responsible for promoting and maintaining the brand image at local, national, or international levels by coordinating marketing strategies including packaging, pricing, advertising, and promotions.

This Role In Summary

The Senior Analyst, Brand Management will strengthen brand equity, lead integrated communication plans, and enhance team structure and capabilities. The role focuses on both strategic vision and hands-on execution in a fast-paced environment.

Your Responsibilities Will Include

• Developing and executing comprehensive communication plans to drive awareness and consideration.
• Leveraging competitive insights and consumer behavior to craft marketing initiatives across offline and online mediums.
• Overseeing end-to-end marketing activities across ATL, BTL, digital, and PR channels.
• Aligning brand positioning with business goals by close collaboration with category teams.
• Managing agencies and vendors for PR, media, creative, and research efforts.

Minimum Requirements

• MBA/PGDM in Marketing or Communications; Bachelor’s degree in related fields is a plus.
• 5-8 years of relevant experience in FMCG/FMCD or creative/brand consulting agencies.
• Proven experience managing integrated marketing campaigns (ATL, BTL, Digital, PR, Retail).
• Ability to lead creative development in high-visibility brand environments.
• Experience in product & brand campaigns, product launches, and strategic marketing planning.

Preferred Skills And Experiences

Candidates with a background in integrated marketing communication, brand strategy, media planning, and digital marketing are preferred. Personal attributes include strategic thinking, creative sensitivity, attention to detail, and the ability to manage multiple projects and stakeholders simultaneously.

What We Offer

N/A

Connect With Us

Learn more about opportunities at Whirlpool Corporation by visiting Whirlpool Careers or connecting on social media channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Key skills/competency

Brand Management, Integrated Marketing, Communication, Strategic Planning, Creative Development, Consumer Insight, Agency Management, Digital Marketing, FMCG, Advertising