GTM Marketing Manager- Energy and Transportation
@ Wheeler Machinery Co

Salt Lake City, Utah, United States
On Site
Posted 3 days ago

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XXXXXXXX XXXXXXXXXXXXX XXXXXXXXX***** @wheelermachinery.com
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Job Details

GTM Marketing Manager – Energy and Transportation

The GTM Marketing Manager – Energy and Transportation is responsible for developing and executing go-to-market (GTM) marketing strategies for the energy and transportation industries, with a focus on electric utilities, data centers, and oil & gas sectors.

Key Responsibilities

  • Develop vertical-specific GTM campaigns integrating sales, rentals, service and parts.
  • Conduct market analysis, assess opportunities and evaluate competitive positioning.
  • Plan field-level marketing activities including demos, jobsite visits and trade shows.
  • Collaborate with sales, rental operations, service teams and OEM partners.
  • Monitor campaign performance and report on marketing KPIs.

Qualifications

Bachelor’s degree in Marketing, Business or related field (MBA a plus) and 6–8 years of B2B marketing experience, ideally in the energy industry.

Skills and Competencies

  • Expertise in CRM and marketing automation platforms (Salesforce, Pardot, HubSpot).
  • Strong market analysis, project management and communication skills.
  • Ability to conduct customer research and tailor vertical-specific campaigns.
  • Willingness to travel and work in a dynamic cross-functional setup.

Key skills/competency

  • GTM
  • Marketing Strategy
  • Market Analysis
  • Campaign Management
  • Field Marketing
  • B2B Marketing
  • Customer Research
  • CRM
  • Data Analysis
  • Collaboration
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How to Get Hired at Wheeler Machinery Co

🎯 Tips for Getting Hired

  • Research Wheeler Machinery Co: Understand their market and industry focus.
  • Customize your resume: Highlight GTM and energy sector experience.
  • Emphasize campaign results: Share measurable marketing successes.
  • Prepare for behavioral questions: Reflect on cross-functional projects.

📝 Interview Preparation Advice

Technical Preparation

Review CRM platform functionalities.
Analyze market research reports.
Study campaign performance metrics.
Familiarize with marketing automation tools.

Behavioral Questions

Discuss cross-functional team collaboration.
Explain handling tight campaign deadlines.
Describe problem-solving in field marketing.
Share experience with customer research.

Frequently Asked Questions