Product Manager, International Growth

About Whatnot

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

Role Overview

We’re looking for an experienced Product Manager, International Growth to lead the strategy and execution of the experiences that power Whatnot’s non‑US markets. You will own the international growth roadmap across acquisition, activation, engagement, and retention—building a world‑class, standardized buyer and seller experience across geos and scaling a repeatable playbook beyond our lead markets.

In this role, you will partner closely with teams across the company to unlock the next wave of growth in our international markets. Your work will help grow international into a multi‑billion dollar, double‑digit share of company GMV over the coming years.

You will report to a Senior Director of Product. We’re remote-first, but this role requires being within commuting distance of one of our office hubs in San Francisco, Los Angeles, Seattle, New York City, or London.

What You Will Do

• Own the international growth vision and roadmap, defining how we standardize a high‑quality product experience across markets while respecting local nuances and regulations.
• Drive systemic unlocks first, then paper cuts: each term, identify a small number of high‑leverage opportunities that materially unlock growth or reduce chronic friction across multiple markets, while continuously burning down the backlog of country‑critical bugs and UX/localization gaps.
• Champion a “hub‑and‑spoke” model for international, working with core product teams who own long‑term platforms while ensuring international needs are prioritized, unblocked, and shipped on scalable foundations—never as one‑off forks.
• Own international growth metrics and country scorecards, including acquisition, activation, retention, monetization, and market health. Use these to guide prioritization and to hold DRIs accountable for outcomes at the country and regional level.
• Design and run experiments across the funnel, partnering with Data Science and UXR to understand user behavior, size opportunities, and validate the impact of new product bets in specific markets.
• Translate regional expertise into scalable products, working closely with regional CatEx/Sales, Ops, and Marketing to understand local behaviors and convert them into productized playbooks that can be rolled out across multiple countries.
• Ensure our product is “global‑ready by default”, partnering with Engineering and Design to bake i18n best practices, localization requirements, and regulatory constraints into new features from the start.

Who You Are

• People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it.
• 6+ years of product management experience, including substantial time as a Growth PM or similar role (e.g., owning acquisition, activation, engagement, or monetization in a consumer or marketplace product).
• Proven track record driving measurable growth in a high‑velocity consumer product or marketplace—owning end‑to‑end funnels, setting targets, and using experimentation to move core KPIs.
• Experience scaling international (non‑US) markets, such as: launching or growing products in multiple countries, adapting product experiences to local behaviors, regulations, or infrastructure, and partnering with regional teams to build repeatable playbooks.
• Strong data and experimentation skills: comfortable defining metrics, digging into country‑level analytics and scorecards, designing experiments, and using both quantitative and qualitative insights to inform decisions.
• Demonstrated ability to work in ambiguous, fast‑paced environments, making sound decisions with imperfect information, and balancing speed, risk, and quality on complex multi‑team initiatives.
• Excellent cross‑functional leadership and communication, with experience partnering closely with Engineering, Design, Data Science, UXR, BizOps, CX/Trust, Logistics, Payments/Tax, and regional go‑to‑market teams.
• High empathy for international users and stakeholders, with a strong desire to build trustworthy, transparent, and locally resonant experiences for buyers and sellers.
• Experience working as a PM in a marketplace or multi‑sided platform is preferred but not required.

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance for wellness
• Annual allowance towards Childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app: All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
• Parental Leave: 16 weeks of paid parental leave + one month gradual return to work (*company leave allowances run concurrently with country leave requirements which take precedence).

Equal Opportunity Employer

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

Key skills/competency

• Product Management
• International Growth
• Marketplace
• Growth Hacking
• User Acquisition
• User Engagement
• Data Analysis
• Experimentation
• Cross-functional Leadership
• Product Strategy