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Whatnot

Paid Creative Ops Manager

Whatnot · New York, NY

  • On site
  • Full-time
  • $155,000 / year
  • New York, NY

Job highlights

  • Own paid creative engine operations and workflows.
  • Build and improve systems for creative scaling.
  • Define creative performance frameworks and reporting.
  • Manage tooling, automation, and cross-functional alignment.
  • Solve complex operational problems for global growth.

About the role

About Whatnot

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

Role Overview

You’ll join the Marketing Strategy & Operations team and own the operational layer behind Whatnot’s paid creative engine: the workflows, reporting, tooling, automation, and vendor infrastructure that let us produce and ship performant paid creative at volume across markets without losing brand fit or signal.

You’ll audit what exists, build a clear point of view on what needs to change, and improve the system end-to-end as paid scales globally.

What You’ll Own

  • Creative performance frameworks and reporting: Define what “working” means, build the dashboards and review cadences, own the metrics that guide creative investment, and surface what we should make more of, stop making, or test next.
  • Process improvement and operating systems: Audit the existing creative ops infrastructure, including tagging, naming, asset libraries, brief templates, and vendor relationships. Build what’s missing and fix what’s slowing the team down.
  • Production workflow ownership: Build the system that tracks every asset from brief to live placement, including localization across markets and brand-fit auditing at volume.
  • Tooling, automation, and project coordination: Own the creative ops stack, including Airtable / Sigma / Snowflake platforms, tagging automation, reporting pipelines and the final dashboards. Identify what can be automated and ship it, partnering with Data and Eng where needed.
  • Cross-functional operating rhythm: Sit at the seam between Performance Marketing, Influencer, and in-house Creative teams. Drive alignment, make tradeoffs visible, and escalate when needed.
  • Lead cross-functional operational initiatives end-to-end: Scope the problem, build the plan, drive execution, report results. Be the DRI when a structural problem (localization, brand-fit auditing, attribution across creative variants) doesn't yet have one.
  • Net-new problems: As paid scales globally, you'll be the person solving the structural questions nobody's solved yet.

Location & Work Arrangement

We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our SF / LA / NYC hubs, with LA & NYC preferred.

Who You Are

People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they’re building. They care more about outcomes than credit and stay close to the product and the people using it.

Specifically, You Should Have

  • 4+ years of experience across consulting, creative operations, or strategy and operations at a high-growth consumer company. Direct paid creative ops experience is a plus, but operational and analytical judgment matter more than channel-specific reps.
  • A track record of building or rebuilding a system that scaled. This could be a tagging taxonomy, asset workflow, creative testing framework, automation pipeline, or reporting system. You’ve shipped something measurable that solved a key business problem, not just managed a process someone else built.
  • Strong analytical judgment. You’re comfortable working with performance data directly, whether in SQL, BI tools, spreadsheets, ad platforms, or creative analytics tools. You understand paid marketing metrics like CAC, ROAS, LTV, PBP, incrementality, and creative fatigue, and can design measurement frameworks where none exist.
  • Strong project management instincts. You’ve run complex cross-functional initiatives across technical and business teams, and you can keep the plan moving without adding unnecessary process.
  • Clear written communication. You can take a messy reality and turn it into a one-page recommendation a leader can act on quickly.
  • Operational instincts at scale. You’ve worked inside a team where spend, creative volume, or market complexity grew quickly, and you’ve felt the structural pain that comes with it: localization, brand drift, creative velocity, asset tracking, and attribution noise.
  • Comfort with ambiguity. You can take a problem like “we don’t know what creative is working globally” and turn it into a practical system the team actually uses.
  • Bias toward speed and iteration. You know when a scrappy system is good enough to ship and when something needs more rigor.

Bonus Signals

  • You’ve questioned an existing approach at a prior company and built the replacement.
  • You’ve owned a budget or vendor relationship end-to-end.
  • You’ve used Whatnot as a buyer or seller.

Benefits

  • Generous Holiday and Time off Policy
  • Health Insurance options including Medical, Dental, Vision
  • Work From Home Support
  • Home office setup allowance
  • Monthly allowance for cell phone and internet
  • Care benefits
  • Monthly allowance for wellness
  • Annual allowance towards Childcare
  • Lifetime benefit for family planning, such as adoption or fertility expenses
  • Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
  • Monthly allowance to dogfood the app (use Whatnot as buyer/seller)
  • Parental Leave: 16 weeks of paid parental leave + one month gradual return to work.

Equal Opportunity Employer

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

Key skills/competency

  • Paid Creative Operations
  • Marketing Strategy & Operations
  • Performance Marketing
  • Creative Production Workflow
  • Asset Management
  • Vendor Management
  • Data Analysis & Reporting
  • Cross-functional Collaboration
  • Project Management
  • Process Improvement

Skills & topics

  • Paid Creative Operations Manager
  • Marketing Operations
  • Creative Operations
  • Performance Marketing
  • Paid Media
  • Campaign Management
  • Workflow Automation
  • Asset Management
  • Digital Marketing
  • E-commerce

How to get hired

  • Tailor your resume: Highlight experience in operations, strategy, and scaling systems. Emphasize measurable achievements in creative ops or similar fields.
  • Showcase analytical skills: Detail your experience with performance data, SQL, BI tools, and marketing metrics like ROAS and CAC.
  • Demonstrate project management: Provide examples of leading complex cross-functional initiatives and driving them to completion.
  • Prepare for operational deep dives: Be ready to discuss how you've built or rebuilt scalable systems and managed ambiguity.
  • Highlight communication abilities: Prepare to articulate how you can translate complex problems into actionable recommendations.

Technical preparation

Master SQL for data analysis.,Become proficient in BI tools (e.g., Tableau, Looker).,Understand ad platforms and creative analytics.,Practice building automated workflows.

Behavioral questions

Describe a system you scaled.,How do you handle ambiguity?,Explain a complex project you managed.,How do you communicate findings to leaders?

Frequently asked questions

What is the work arrangement for the Paid Creative Operations Manager role at Whatnot?
The Paid Creative Operations Manager role at Whatnot offers a hybrid work arrangement, with flexibility to work from home or from one of their global office hubs. However, team members must live within commuting distance of the SF, LA, or NYC hubs, with LA and NYC being preferred.
What are the key responsibilities of a Paid Creative Operations Manager at Whatnot?
The Paid Creative Operations Manager at Whatnot will own the operational layer of the paid creative engine. This includes managing workflows, reporting, tooling, automation, vendor infrastructure, creative performance frameworks, production workflows, and cross-functional alignment between marketing and creative teams.
What qualifications are essential for the Paid Creative Operations Manager position?
Essential qualifications include 4+ years of experience in consulting, creative operations, or strategy/operations at a high-growth consumer company. Strong analytical judgment, project management skills, clear written communication, operational instincts at scale, and comfort with ambiguity are also crucial.
Does Whatnot require experience with specific tools for the Paid Creative Operations Manager role?
While direct paid creative ops experience is a plus, operational and analytical judgment are prioritized. The role involves working with platforms like Airtable, Sigma, and Snowflake, so familiarity with these or similar tools is beneficial.
What is the compensation range for the Paid Creative Operations Manager role at Whatnot?
The compensation range for the Paid Creative Operations Manager role at Whatnot is between $140,000 and $155,000 annually.
How does Whatnot support employee well-being and development for this role?
Whatnot offers a comprehensive benefits package including generous time off, health insurance, home office support, monthly allowances for cell phone/internet and wellness, childcare support, and a 401k with employer match in the US.
What does 'dogfooding' mean in the context of Whatnot's benefits for the Paid Creative Operations Manager?
'Dogfooding' at Whatnot means employees are expected to use the Whatnot platform as both a buyer and a seller. The company provides a monthly allowance to make this a fun and integrated part of the job, ensuring employees deeply understand the product.
What is the company culture like at Whatnot for a Paid Creative Operations Manager?
Whatnot fosters a culture that values being comfortable figuring things out, a bias toward action, and genuine curiosity. Employees are encouraged to focus on outcomes, stay close to the product, and collaborate effectively.

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