Director of Brand and Integrated Marketing
Whatnot · New York, NY
- On site
- Full-time
- $262,500 / year
- New York, NY
Job highlights
- Lead integrated brand campaigns with multi-million dollar budgets.
- Shape and scale brand platforms across all channels.
- Connect diverse teams for cohesive campaign execution.
- Drive measurable business impact from brand investments.
- Build and lead a high-performing marketing team.
About the role
About Whatnot
Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.
As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.
We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.
Role Overview
Whatnot is investing meaningfully in building a brand that matches the ambition & scale of our community. We’re hiring a senior leader to shape and scale our integrated brand efforts — developing breakthrough ideas and bringing them to life across every channel where our customers spend time. This role will lead large, multi-channel brand campaigns with budgets in the tens of millions, ensuring ideas translate seamlessly across digital, TV, OOH, audio, partnerships, unique partnerships with creators, and real-world activations.
You will operate at the center of it all — connecting paid media, creative, measurement, finance, social, product marketing, product, and partnerships — ensuring our biggest ideas are cohesive, measurable, and built to scale. This role will begin as a hands-on leader and expand into building and leading a team over time.
What You’ll Own
Integrated Brand Campaigns
- Develop and scale breakthrough, culturally resonant brand platforms across channels.
- Lead fully integrated campaigns spanning digital, TV, OOH, audio, partnerships, creators, experiential.
- Own major/relevant cultural moments - Develop/execute our biggest ideas around tentpole moments such as The National and New York Comic Con.
- Ensure consistency of message and impact across paid, owned, earned, and experiential touchpoints.
- Translate big ideas into cohesive executions that travel seamlessly across formats, media types, and marketing channels.
- Build a consent and moments calendar that embed Whatnot into relevant places in culture and build both brand awareness and resonance with target audiences.
- Work internally and with agencies and creators to build content capabilities for the brand.
Cross - Functional Integration
- Serve as the connective tissue across paid media, creative, analytics, finance, social, partnerships, and product marketing.
- Align teams around a shared campaign vision and ensure execution is coordinated and efficient.
- Partner closely with media and creative agencies to elevate and scale ideas.
Budget & Scale
- Manage and deploy brand budgets with discipline and ambition.
- Make informed investment decisions across channels to balance reach, resonance, and return.
- Build the systems and frameworks that enable brand efforts to scale over time.
Measurement & Optimization
- Define how success is measured across brand and business outcomes.
- Partner with analytics to implement rigorous brand lift, incrementality, and performance measurement frameworks.
- Continuously optimize creative and channel mix while protecting long-term brand equity.
- Connect integrated campaigns directly to measurable business impact.
Creative Leadership
- Bring original thinking and strong creative instincts to campaign development.
- Manage agencies in partnership with our creative team to bring our biggest ideas to life.
- Elevate the quality of work across every channel.
- Champion ideas that break through while remaining grounded in strategy and results.
Build the Function
- Start as a hands-on operator, driving briefs, timelines, reviews, and cross-functional alignment.
- Establish repeatable processes for integrated campaign development.
- Hire and develop a high-performing brand and integrated marketing team over time.
About You
- Significant experience launching and scaling multi-channel brand campaigns at meaningful budget levels.
- Doing so in high-growth environments, building the function as it scales.
- Deep expertise across digital, TV, OOH, audio, partnerships, and experiential activations.
- A track record of delivering measurable business impact from brand investment.
- Strong integration instincts — you understand how creative, media, measurement, and activations connect.
- Experience operating in high-growth, fast-paced environments.
- Ability to balance creative ambition with operational and analytical rigor.
- Comfort leading without formal authority and aligning diverse stakeholders.
- Builder mindset — energized by shaping and scaling something foundational.
Benefits
- Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
- Health Insurance options including Medical, Dental, Vision
- Work From Home Support
- Home office setup allowance
- Monthly allowance for cell phone and internet
- Care benefits
- Monthly allowance on both food and wellness
- Annual allowance towards Childcare
- Lifetime benefit for family planning, such as adoption or fertility expenses
- Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
- Monthly allowance to dogfood the app
- Parental Leave: 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.
Equal Opportunity Employer
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
Key skills/competency
- Director of Brand and Integrated Marketing
- Brand Strategy
- Integrated Marketing Campaigns
- Multi-channel Marketing
- Budget Management
- Creative Leadership
- Cross-functional Integration
- Agency Management
- Performance Measurement
- Team Building
Skills & topics
- Director of Brand and Integrated Marketing
- Brand Strategy
- Integrated Marketing
- Campaign Management
- Digital Marketing
- TV Advertising
- Partnerships
- Creative Direction
- Budget Management
- Team Leadership
- Marketing Director
- Brand Development
- Growth Marketing
- Experiential Marketing
- Audio Advertising
- OOH Advertising
- High-growth
- Startup
- E-commerce
- Livestream Shopping
How to get hired
- Tailor your resume: Highlight experience in scaling multi-channel brand campaigns and high-growth environments.
- Showcase strategic impact: Emphasize measurable business results from brand investments and cross-functional leadership.
- Quantify achievements: Use numbers to demonstrate campaign scope, budget management, and team leadership.
- Demonstrate builder mindset: Showcase experience in establishing processes and building teams from the ground up.
- Prepare for interviews: Be ready to discuss creative strategy, campaign execution, and how you've driven brand growth.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the expected salary for the Director of Brand and Integrated Marketing role at Whatnot?
- The compensation range for the Director of Brand and Integrated Marketing position at Whatnot is $240,000 - $285,000 annually. This range reflects the seniority and scope of responsibilities for this leadership role.
- Is the Director of Brand and Integrated Marketing role at Whatnot remote?
- Yes, Whatnot operates as a remote co-located team. While teams are anchored in various hubs across the US, UK, Ireland, Poland, Germany, and Australia, this role is designed to be performed remotely.
- What are the key responsibilities of a Director of Brand and Integrated Marketing at Whatnot?
- The Director of Brand and Integrated Marketing will lead multi-channel brand campaigns, develop brand platforms, ensure cross-functional integration, manage significant budgets, measure campaign impact, provide creative leadership, and build a marketing team over time.
- What kind of experience is Whatnot looking for in a Director of Brand and Integrated Marketing candidate?
- Whatnot seeks candidates with significant experience launching and scaling multi-channel brand campaigns with large budgets, ideally in high-growth environments. Expertise across digital, TV, OOH, audio, partnerships, and experiential activations, along with a track record of delivering measurable business impact and a builder mindset, are essential.
- How does Whatnot support its remote employees?
- Whatnot offers several benefits for remote employees, including work-from-home support, a home office setup allowance, and monthly allowances for cell phone and internet. They also provide a flexible time-off policy and company-wide holidays.
- What are the career growth opportunities for a Director of Brand and Integrated Marketing at Whatnot?
- This role begins as a hands-on leader and is expected to expand into building and leading a team over time. The opportunity to shape and scale integrated brand efforts within a fast-growing company offers significant growth potential.
- How does Whatnot measure success for brand campaigns?
- Success is measured through rigorous brand lift, incrementality, and performance measurement frameworks, often in partnership with the analytics team. The goal is to connect integrated campaigns directly to measurable business impact while protecting long-term brand equity.
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