Intermediate Analyst - Digital Product Optimiza...
@ WestJet

Calgary, AB
CA$80,000
On Site
Full Time
Posted 4 days ago

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XXXXXXXXX XXXXXXXXX XXXXXXXXXX****** @westjet.com
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Job Details

Overview

Join WestJet as an Intermediate Analyst - Digital Product Optimization in Calgary, AB. Work on delivering best-in-class digital experiences through A/B testing, personalization, and data-driven insights.

Responsibilities

  • Lead A/B testing, MVT, and personalization initiatives.
  • Collaborate with cross-functional teams including product owners, marketers, and IT.
  • Analyze and communicate testing outcomes from new product launches and site changes.
  • Develop clear presentations and reports on testing results.
  • Ensure statistical integrity using Adobe Target and third-party tools.
  • Highlight tagging and measurement requirements for testing initiatives.
  • Maintain and publish content on the team SharePoint site.

Qualifications

A degree/diploma in business, mathematics, or related field with 2+ years’ experience in digital optimization platforms such as Adobe Target, and analytics platforms like Adobe Analytics or Google Analytics. A strong grasp of web optimization concepts, digital metrics and a functional understanding of JavaScript, HTML, and CSS is essential. Experience in marketing, customer behavior, and financial/digital analysis is beneficial.

Additional Information

This full-time role is based in Calgary, AB. WestJet offers a competitive total rewards package, travel privileges, and flexible benefits. Embrace a fun culture and join a leading Canadian airline committed to safety, diversity, and inclusion.

Key skills/competency

  • A/B Testing
  • Personalization
  • Digital Optimization
  • Analytics
  • Adobe Target
  • Adobe Analytics
  • Data-driven Insights
  • Presentation Skills
  • JavaScript/HTML/CSS
  • Collaboration
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How to Get Hired at WestJet

🎯 Tips for Getting Hired

  • Research WestJet's culture: Examine mission, values, and recent news.
  • Customize your resume: Highlight digital optimization and testing skills.
  • Showcase relevant projects: Detail Adobe and analytics experience.
  • Prepare for technical interviews: Master A/B testing tools and techniques.

📝 Interview Preparation Advice

Technical Preparation

Review Adobe Target techniques.
Practice statistical integrity concepts.
Familiarize with JavaScript, HTML, CSS.
Test debugging with Chrome dev tools.

Behavioral Questions

Discuss cross-team collaboration examples.
Explain problem-solving in testing scenarios.
Detail handling fast-paced changes.
Describe data-driven decision experiences.

Frequently Asked Questions