Specialty Marketing Director

@ Westgate Resorts

Company Description

Westgate Resorts provides a diverse range of vacation experiences from sandy Atlantic beaches to snowy Utah mountains. As a world leader in timeshare and hospitality, Westgate offers resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona, meeting every vacation expectation for every family and budget.

Job Description

At Westgate Resorts, we enrich lives by creating exceptional vacation experiences and lifelong memories. The Specialty Marketing Director is responsible for the leadership and execution of affiliate and partner marketing strategies to drive qualified vacation ownership leads, increase resort tour bookings, and generate incremental revenue. This role involves building, managing, and optimizing a portfolio of affiliate partners and third-party marketing relationships aligned with the company’s brand, values, and business goals.

Essential Duties and Responsibilities

• Develop and lead marketing partnerships for vacation package bookings.
• Manage day-to-day operations including partner onboarding and compliance.
• Establish commission structures, incentives, and partnership terms.
• Collaborate with Sales, Digital Marketing, Brand & Creative, Legal, Finance, and Operations.
• Analyze performance data and KPIs to optimize campaign results.
• Develop co-branded initiatives and promotional offers.
• Stay current on marketing trends, technologies, and compliance regulations.

Qualifications

Candidates must have 10+ years of progressive leadership experience in affiliate marketing, digital partnerships, or business development within hospitality, timeshare, or travel industries. Proven success in managing affiliate programs, contract negotiations, and team leadership is essential. A bachelor’s degree in Business, Marketing, Hospitality Management, or a related field is required; an MBA is preferred.

Skills/Knowledge

• Affiliate marketing platforms and digital marketing best practices
• Strong relationship management and negotiation skills
• Analytical approach and ROI analysis expertise
• Proficiency in Microsoft Office Suite and affiliate management systems

Supervisory Responsibilities

This role directly supervises a team, ensuring effective training, planning, and performance management in accordance with company policies.

Additional Benefits

Westgate offers comprehensive health benefits, paid time off, holidays, 401K with match, daily pay, family benefits, wellness programs, tuition assistance, military leave, employee assistance, life and disability insurances, pet insurance, exclusive discounts, advancement opportunities, and community involvement programs.

Key Skills/Competency

Specialty Marketing Director; affiliate marketing; digital partnerships; hospitality; timeshare; lead generation; contract negotiation; campaign optimization; team leadership; ROI analysis