Director of Digital Product Europe

Director, Digital Product - Europe

This Director, Digital Product role is responsible for driving digital growth across Western Union’s European B2C remittance business by creating and delivering a corridor-driven product roadmap. This leader owns the end-to-end consumer digital experience for senders, including digital wallet capabilities, and is accountable for transaction volume, revenue growth, and customer lifetime value across priority corridors.

This role requires deep understanding of European customer behaviors and the ability to translate corridor level insights into differentiated digital product experiences that drive repeat usage and long-term engagement.

Role Responsibilities

• Own the European B2C remittance and digital wallet product roadmap with explicit accountability for corridor-level transaction growth, activation, retention and profitability.
• Define and scale digital wallet strategy as a core component of the European product ecosystem, including embedded financial solutions to drive loyalty and deeper engagement.
• Prioritize features that increase frequency, retention, and lifetime value by corridor.
• Partner with regional business leaders to align go-to-market strategies to drive revenue, transactions and customer retention.
• Continuously assess corridor and wallet performance to dynamically adjust roadmap priorities.
• Drive wallet adoption, activation and repeat usage across Europe.
• Establish corridor-level and wallet specific KPIs to define product contribution to digital growth.
• Optimize digital funnels from customer registration/login to transaction.
• Lead cross-functional delivery of key initiatives.
• Localize and optimize the global platform capabilities to specifically serve the needs of the European customer.
• Serve as the primary EU product leader representing corridor and wallet priorities in global forums.
• Own the end-to-end digital customer experience, including wallet onboarding, and ensure the experiences meet market requirements for speed, reliability and ease.
• Partner with compliance and risk teams to ensure features comply with EU country level regulations.
• Ensure risk controls, fraud prevention and transaction monitoring are properly embedded into product design.
• Collaborate with operations to minimize customer support issues.
• Lead and develop a European focused product team responsible for regional product performance.
• Communicate progress, performance and trade-offs clearly to executive stakeholders.

Role Requirements

• 12+ years of experience leading B2C digital payments, remittance, wallet or digital banking products within regulated financial services.
• Proven success scaling digital wallet solutions in Europe.
• Strong background in consumer payments, cross-border remittances, digital wallets or regulated fintech environments.
• Impeccable understanding of data and metrics, exercising high quality, data driven decisioning.
• Strong collaboration skills. Ability to build trust and negotiate with teams across different seniority levels and functions, including product, design, technology, marketing, compliance, business development and sales, and geographies to build products that engage our global customers.
• Experience building high performing teams. Proven success developing, coaching, and mentoring diverse talent, and serving as a role model across global cross functional teams.
• Excellent verbal, written and presentation skills.

Key skills/competency

• Digital Product Management
• European Market Expertise
• B2C Remittance Products
• Digital Wallet Strategy
• Financial Services Regulation
• Data-Driven Decisioning
• Cross-Functional Leadership
• Team Development & Mentoring
• Customer Experience Optimization
• Product Roadmap Development