Data & CRO Team Lead

Who is Welyft?

Hello, we are Welyft, a team of data and digital marketing experts. We are an agency specializing in digital experimentation (CRO, A/B testing, User Research web & product analysis) based in Paris, in the 2nd arrondissement. We believe in a global optimization of the user experience. We put the user at the center to better adapt to their needs and journeys. We support our clients in understanding customer journeys and implementing optimized, personalized, and consistent experiences across their different touchpoints (sites, apps, email, SMS, notifications, physical stores). More than ever, users are looking for new interactions with new digital personalization tools; we are here to turn their desires into reality.

Since 2022, numerous brands (+50) from all sectors have trusted us: Séphora, Air Caraïbes, Les Mousquetaires, Salomon, Aroma-Zone, Tag Heuer, A.P.C, Engie, Le Coq Sportif, Domitys, Fursac, Shiseido, and many others... Our ambition? To become the leading CRO (Conversion Rate Optimization) agency in France! 🥊

Opportunity and Role

As a Data & CRO Team Lead, you will play a central role in the agency's growth. Beyond your operational expertise, you will be a true pillar for the team. You will autonomously manage your key accounts while supporting the skill development of consultants. We will provide you with the necessary support to fully assume your responsibilities and excel in your role.

Your Responsibilities Will Include:

1 - Managing & Growing Your Team:

• Supporting your team's skill development in technical and relational aspects.
• Developing OKRs for each team member and tracking their achievement.
• Supervising project management and profitability: respecting schedules, guidelines, and rigorous time tracking.
• Ensuring the quality review of deliverables to guarantee operational excellence.

2 - Piloting Client Strategy:

• Ensuring client satisfaction and retention.
• Implementing and managing complex CRO roadmaps (A/B Testing, personalization) and leading steering committees (Copil).

3 - Understanding & Analyzing:

• Supervising the design of tagging plans and the configuration of web analytics tools.
• Conducting audits using analytics tools (GA4, Piano, Adobe), our UX grid, reach tracking tools (Contentsquare, Hotjar, Air360..), and UXR tools.
• Transforming data into strategic insights to guide your clients' business decisions.

4 - Activating:

• Designing ambitious experimentation frameworks.
• Creating the best experiences (AB test, push, personalization) by improving the performance and user experience for your clients.
• Supervising the entire production chain of an activation, ensuring deadlines are met.
• Providing support for complex configurations.

5 - Participating in Agency Life:

• Contributing to the recruitment and onboarding of new talent.
• Participating in the continuous improvement of internal processes.
• Participating in the agency's evolution through the integration of new business bricks (AI…).

You will collaborate directly with Léo, co-founder of Welyft. With 10+ years of experience in CRO & data, you will be able to continue progressing rapidly!

What We Are Looking For

Don't hesitate to apply even if you don't tick all the boxes!

Professional Skills 🧑‍💻:

• At least 3 to 5 years of data / CRO experience in an agency or for an advertiser.
• A first experience in management, mentoring, or complex project management is highly desired.
• You already master project management and time tracking tools.
• You perfectly master the main analytics tools (Google Analytics, Adobe Analytics, AT Internet…).
• You master one of the dashboarding tools (Looker Studio, Tableau, Reeport…).
• You have already launched a multitude of A/B tests via one of the activation tools (AB Tasty, Dynamic Yield, Kameleoon, VWO…) and performed advanced UX analyses (Contentsquare, Hotjar, Air360…).
• Having already created wireframes / creatives (UX/UI) via Figma (or another tool) is a plus.
• Some knowledge of HTML/CSS/JS is also appreciated.
• Do you speak a second language? That's ideal 🇬🇧🇮🇹🇪🇸!

Soft Skills 🫶:

• You have an analytical, business-oriented mind. You have natural leadership.
• You are an excellent communicator: You know how to manage client relationships and show diplomacy.
• You are organized and rigorous: You are comfortable with KPI tracking, staffing, and activity reporting.
• You are pedagogical: You enjoy sharing your knowledge and helping your team achieve its goals.
• You are creative: You know how to propose and implement impactful solutions. You know how to think “out of the box”.
• You have a true team spirit: “Alone we go faster, together we go further!” Benevolence is a pillar of Welyft.

Why Work With Us?

• You can quickly take on managerial responsibilities within a fast-growing agency.
• You will learn from a highly motivated team in a dynamic environment, combining ambition, humility, transparency, and teamwork.
• We attach great importance to well-being at work. People are the engine of our project's success!
• Offices located in the heart of Paris (in the 2nd arrondissement).
• Alan mutual insurance + Swile card (meal vouchers) + 50% Navigo reimbursement (sustainable mobility package possible).
• Gymlib, for well-being and sport.
• Flexible policy of 2 days of remote work per week.
• Dedicated time for training.
• Regular after-works – An opportunity to strengthen bonds!
• Attractive package: According to your experience.

The Recruitment Process

Recruitment is above all a meeting, to get to know each other and want to work together!

1. First call to discuss the position and your profile - 30-45min
2. Meeting with Amaury or Léo, 2 of our 3 co-founders, as well as Romain, Team Lead, + practical case + debrief - 1h30-2h
3. An interview with Clément, the last co-founder - 30min
4. Debrief and feedback within the week!
5. If you get our GO, we can organize a meeting with the team to see if the magic happens for you!
6. You will give us your GO or your no GO.

We look forward to speaking with you soon, see you soon 😉

Key skills/competency

• Data Analysis
• Conversion Rate Optimization (CRO)
• A/B Testing
• Team Management
• Client Relationship Management
• Web Analytics
• UX Research
• Project Leadership
• Digital Experimentation
• Data Storytelling