Brand Activation Executive
Wellversed · Gurugram, Haryana, India
- On site
- Full-time
- ₹350,000 / year
- Gurugram, Haryana, India
Job highlights
- Execute brand events and experiential marketing initiatives.
- Plan and coordinate on-ground activations and launches.
- Manage vendors, agencies, and internal stakeholders.
- Track event performance and consumer engagement metrics.
- Contribute to brand building through memorable experiences.
About the role
Brand Activation Executive at Wellversed
Wellversed is seeking driven individuals to build careers in brand events and experiential marketing. This role focuses on execution across events, activations, exhibitions, launches, and partnerships. We believe strong brands are built through memorable experiences, flawless execution, and impactful consumer engagement.
Key Responsibilities and Accountabilities (KRAs):
- Execute brand events, activations, and promotional initiatives with high ownership and quality.
- Plan and coordinate on-ground events, exhibitions, launches, and corporate activations.
- Identify, engage, and manage vendors, agencies, venues, and internal stakeholders.
- Ensure timely event setup, logistics management, and smooth end-to-end execution.
- Coordinate with marketing teams to align events with brand objectives and campaigns.
- Manage consumer interactions during events to enhance brand visibility and experience.
- Track event performance metrics, footfall, leads, and feedback for improvement.
- Maintain budgets, reports, and post-event summaries for management review.
- Handle multiple projects simultaneously while meeting deadlines.
- Ensure seamless cross-functional execution across teams.
Required Skills:
- Strong execution focus and ownership mindset.
- Excellent communication and coordination skills.
- Ability to manage vendors, agencies, and stakeholders professionally.
- Strong planning and problem-solving abilities.
- Comfort with field work, travel, and on-ground event execution.
- Basic data handling and reporting skills (Excel/Google Sheets).
- Ability to manage multiple tasks and strict timelines.
- High desire to learn and grow.
About Wellversed:
Wellversed owns and operates a portfolio of nutrition brands to empower people to attain their most optimal state of wellness. Our brands like Wellcore, YouWeFit, Zero Sugar, Dynamite, Okami & Osmo enable people to unlock their performance potential and live healthier lives. The brands are made available to our customers through an omni-channel approach including our own eCommerce portal (www.wellversed.in).
Location:
Gurgaon, Haryana
Key skills/competency:
- Brand Activation
- Experiential Marketing
- Event Management
- Vendor Management
- Project Management
- Consumer Engagement
- Marketing Coordination
- On-ground Execution
- Stakeholder Management
- Brand Building
Skills & topics
- Brand Activation
- Event Executive
- Experiential Marketing
- Marketing
- Brand Management
- Consumer Engagement
- Event Execution
- Field Marketing
- Activation Specialist
- Promotions
How to get hired
- Tailor your resume: Highlight your experience in event execution, vendor management, and consumer engagement, aligning with Wellversed's focus on memorable experiences.
- Showcase ownership: Emphasize your execution focus, problem-solving abilities, and comfort with field work and travel in your application.
- Prepare for interviews: Be ready to discuss your past event successes, how you managed stakeholders, and your passion for building brands through experiences.
- Demonstrate learning agility: Express your eagerness to learn and grow within the experiential marketing domain at Wellversed.
Technical preparation
Master Excel/Google Sheets for reporting.,Familiarize with event management software.,Practice creating project timelines.,Understand basic budget tracking methods.
Behavioral questions
Describe a challenging event execution.,How do you manage difficult stakeholders?,Share an example of exceeding expectations.,How do you handle multiple urgent tasks?
Frequently asked questions
- What are the key responsibilities of a Brand Activation Executive at Wellversed?
- As a Brand Activation Executive at Wellversed, your core responsibilities include executing brand events, managing on-ground activations and launches, coordinating with vendors and stakeholders, and tracking event performance to enhance brand visibility and consumer engagement.
- What skills are essential for this Brand Activation Executive role at Wellversed?
- Essential skills for this role include a strong execution focus, excellent communication and coordination, vendor and stakeholder management, planning and problem-solving abilities, comfort with field work and travel, and basic data handling skills. A high desire to learn and grow is also crucial.
- How does Wellversed build brands through its activations?
- Wellversed believes in building strong brands through memorable experiences, flawless execution, and impactful consumer engagement, rather than solely through campaigns or ideas. This role is central to bringing that philosophy to life.
- What is the work environment like for a Brand Activation Executive at Wellversed?
- The role involves significant on-ground execution, including field work and travel. You will be coordinating multiple projects, managing diverse stakeholders, and ensuring the smooth running of events and activations.
- What opportunities for growth exist for a Brand Activation Executive at Wellversed?
- Wellversed offers a career-building opportunity in brand events and experiential marketing. With a portfolio of nutrition brands, there are avenues to gain experience across various domains and contribute to impactful consumer engagement strategies.