Marketing Specialist – Mexican Market @ Weee! Inc
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Job Details
About Weee!
Weee! is the largest and fastest-growing ethnic e-grocer in the United States, offering affordable access to exciting ethnic food. With a strong presence across the US, Weee! is backed by leading investors and has raised over $800M in funding. Headquartered in Fremont, CA, the company is experiencing rapid growth and is preparing for an eventual public listing.
About the Role
Weee! is seeking an exceptional Marketing Specialist – Mexican Market to develop and execute targeted marketing campaigns for the Mexican community. You will collaborate with Marketing, Product, and Merchandising teams to drive online and offline initiatives through organic social, paid media, and community engagement channels.
Responsibilities
- Identify target audiences and craft compelling messaging for the platform.
- Enhance social media presence and create online communities.
- Manage paid media strategies for eCommerce new user acquisition.
- Develop creative content using various resources and AI tools.
- Collaborate with cross-functional teams to drive brand awareness.
- Track campaign performance and forecast future marketing strategies.
Key Qualifications
- Bachelor’s Degree and 2+ years in marketing (social media, lifecycle, influencer, etc.).
- Fluent in English and Mexican Spanish, with deep cultural understanding.
- Strong fundamentals in user journey, omni-channel campaign planning, and user acquisition.
- Experience in content creation, design, and leveraging AI tools.
- Analytical skills in marketing research and data analytics.
- Proven ability to work cross-functionally and prioritize business objectives.
Benefits & Compensation
- Comprehensive health insurance (medical, dental, vision).
- 401k with 4% company match, equity and bonus opportunities.
- Vacation, sick & holiday time off, monthly mobile stipend, and Weee! Points credits.
- US base salary range is $68,640-77,500 for this full-time onsite position.
Equal Opportunity
Weee! is an equal opportunity employer that values diversity. For accommodations during the application process, please email us at applicantaccommodation@sayweee.com.
Key skills/competency
- Marketing
- Mexican Market
- Digital Campaigns
- Community Building
- Paid Media
- Content Creation
- Social Media
- Data Analytics
- User Acquisition
- Collaboration
How to Get Hired at Weee! Inc
🎯 Tips for Getting Hired
- Research Weee! Inc's culture: Understand its mission and growth story on news platforms.
- Customize your resume: Emphasize Mexican market and digital expertise.
- Prepare marketing portfolio: Showcase relevant campaigns and analytics.
- Practice interview insights: Highlight collaboration and campaign successes.