Growth Consultant, Mar-tech

About WebEngage

WebEngage is a customer data platform and marketing automation suite dedicated to simplifying user engagement and retention. As a 10-year vintage, rock-solid SaaS company, we're growing near-profitably based on a great product and service experience. We offer a single dashboard solution for consumer companies to unify and analyze their customer data, engage across multiple channels, and personalize every message, including in-line content on web and mobile apps. We partner with thousands of brands globally, spanning industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail.

Recognized by G2 as a Marketing Automation Leader in Asia 2021, WebEngage stands as one of the hottest global SaaS companies. We pride ourselves on a battle-hardened team, accessible founders, and a resilient culture of sustainable growth, prioritizing lasting company building over shortcuts.

Learn more about us at www.webengage.com

About the Growth Consultant, Mar-tech Role

This role centers on driving customer success within the marketing technology (Martech) context and delivering tangible value through expert consulting services. The Growth Consultant, Mar-tech will ensure customers effectively utilize WebEngage solutions and that consulting efforts consistently translate into valuable outcomes for clients.

Key Responsibilities

• Manage a portfolio of accounts to significantly drive product adoption.
• Understand key business metrics for each account that can be meaningfully impacted by martech deployment, and translate these business problems into technically ready implementation plans.
• Interpret analytics across key performance indicators (KPIs) to initiate needle-moving strategies that deliver tangible value to the client's business.
• Articulate a common definition of success and ROI in alignment with the customer, establishing appropriate measurement systems to transparently track respective metrics.
• Build frameworks and a comprehensive library of playbooks and best practices for various industries, empowering other consultants.
• Conduct audits on accounts from a martech deployment maturity and effectiveness perspective, recommending strategic and tactical interventions for early wins and long-term business value.

What We Look For

• 5 - 7 years of experience in marketing, analytics, or marketing technology applications.
• A Post Graduate degree in Marketing with a strong technical bent of mind is highly preferred.
• Demonstrated strong problem-solving skills at the intersection of Technology, Data, and Marketing.
• Comfort and familiarity with key martech concepts, including integrations, data unification, automation, triggered communication, personalization, and marketing analytics (f.e., funnels, paths, cohorts, and user journeys).
• Effective and articulate communication skills.

Life at WebEngage

We embrace transparency with a full view of team goals and a top-level perspective provided through our monthly and quarterly town hall meetings. Our highly inclusive work culture fosters a relaxed, creative, and productive environment. We promote autonomy, open communication, and growth opportunities, all while maintaining a perfect work-life balance.

Perks & Benefits

Learning is integral to life at WebEngage. Unlock your full potential supported by cutting-edge tools and mentorship, including a Macbook for all Engagers! We offer best-in-class medical insurance (with Covid Care facilities), programs dedicated to mental health, and a Contemporary Leave Policy that extends beyond traditional sick leaves.

Explore More Here

• https://youtu.be/Y0HjfyMjUpg
• https://www.linkedin.com/company/webengage
• https://twitter.com/WebEngage?s=09

Do you think you fit the bill? Come along, let’s redefine the future of Marketing Automation!

WebEngage aims to be an equal opportunity employer. We strongly believe that when people feel respected and included they can be more creative, innovative, and successful. We believe that change is the only constant and are in the process and will continue to be in process with changing times to adapt and advance diversity and inclusion. We take affirmative action to ensure equal opportunity and complete non-disclosure of all applicants without any regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other characteristics not mentioned hereinabove which are protected under the law of the soil.

Key skills/competency

• Martech
• Marketing Automation
• Customer Data Platform
• Analytics
• Data Unification
• Personalization
• ROI Measurement
• Customer Success
• Account Management
• Business Metrics