Head of SEO - DACH

Head of SEO - DACH

Join a leading affiliate in the iGaming industry as a Head of SEO!

WIS – who? Web International Services (WIS) is a lead generation company operating within the iGaming sector since 2012. Our mission is to provide players with top-notch data and reliable information through our one-stop-shop portals to enrich their betting experience. Our people are the experts that make this happen, and we are committed to making their employee experience positive and fun, while focused on growth and high performance.

About the Role

We are looking for a Head of SEO who can lead the strategic, operational, and cross-functional direction of our SEO function across all markets, with a particular emphasis on the DACH region, which represents the core of our business.

What You Will Be Doing

• Own the global SEO strategy, with deep market ownership for DACH.
• Build and run the full SEO roadmap, prioritised by revenue impact, delivery speed, and risk.
• Set direction across content, technical, and off-page SEO initiatives across markets.
• Align SEO work tightly to business goals (revenue, volume, and quality).
• Translate SEO into business-first narratives for leadership and non-SEO teams; build visibility so SEO isn’t a “black box.”
• Run structured communication loops (weekly/monthly/quarterly), including proactive updates, risk assessments, and postmortems.
• Lead and mentor the SEO team (DACH + English), setting standards for ownership, communication, and senior behaviour.
• Build scalable SEO processes for research, briefing, execution, QA, and publication; drive continuous improvement via experimentation and retrospectives.
• Own reporting frameworks and KPIs (organic sessions, CTR, rankings, revenue attribution) and maintain clear, consumable SEO documentation.
• Lead SEO for new portal launches from zero: SEO-first structure, topical authority + internal linking strategy, early content velocity, and milestone plans (0–6–12–24 months) to commercial viability.

What Would Make You a Great Fit?

• 5–8+ years in SEO, including at least 2 years in a leadership capacity.
• Proven experience managing SEO teams and/or leading cross-functional SEO initiatives.
• Demonstrated ability to scale organic traffic and revenue in highly competitive niches.
• Background in marketplaces, affiliates, or large content ecosystems is strongly preferred.
• Strong technical SEO fundamentals: crawling/indexing, site structure, schema, speed, internal linking, and content quality signals.
• Hands-on with key tools and analytics stack: Google Search Console, Ahrefs, Semrush, GA, Looker (or equivalent).
• Confident presenting to C-level and non-technical stakeholders.
• Able to translate complex SEO insights into clear, decisive business recommendations.
• Excellent written and verbal communication; clarity and structure are non-negotiable.
• Experience mentoring/upskilling SEO talent and building a performance-driven, accountable, collaborative culture, including scaling new/greenfield sites to meaningful organic growth.

Benefits

• Full remote working offered through contractor agreement OR Hybrid working setup with a flexible work environment
• Company events in Malta organised and paid for by WIS for EU employees – twice a year
• Access to learning platforms and educational support offered to boost your knowledge and career

Key skills/competency

• SEO Strategy
• DACH Market Expertise
• Team Leadership
• Organic Traffic Growth
• Technical SEO
• Content Strategy
• Off-page SEO
• Google Search Console
• Ahrefs
• iGaming Industry Knowledge