Brand Media and Analytics Lead

About Waymo

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.

In this hybrid role, you will report to our Brand Marketing & Operations Lead.

Your Responsibilities as Brand Media and Analytics Lead

• Own the holistic, multi-channel brand media strategy and planning (including Linear, Digital Video, CTV, OOH, and Social), ensuring all investments align directly with Waymo brand and company OKRs.
• Lead the application, governance, and reporting cadence of the brand measurement framework, working closely with Growth Marketing, Data Science and external agencies to attribute investment (i.e. including modeling (MMM), incrementality testing, and advanced attribution techniques for brand media.)
• Act as the primary strategic partner and POC to media agencies, cross-functional leaders (Creative, Product Marketing, Brand Engagement, Finance, and Data Science) to unify brand messaging and execution across paid brand campaigns.
• Manage media budget (monthly forecasting & actualization), leading resource allocation and real-time decisions to maximize brand spend across markets (domestic & international).
• Present persuasive and data-driven media performance reviews, audience insights, and strategic recommendations to internal stakeholders and marketing leadership (Monthly Business Review, Budget Forecast etc).
• Drive Waymo brand innovation with testing, and advocating for new media channels, tools, and approaches that scale across audiences, markets and target demographics.

What You Bring

• 15+ years of experience leading Paid Media at global and/or high growth brands, ideally within the technology or mobility space.
• Proven ability to lead and manage complex, multi-million dollar annual media budgets with full ownership of strategic financial decision-making.
• Deep technical expertise in brand measurement methodologies, including Marketing Mix Modeling (MMM), lift studies, and experimental design (A/B testing).
• Exceptional written and verbal communication skills, with a demonstrated ability to influence and communicate media strategy & plans with senior-level cross-functional partners.
• A track record of leveraging consumer insights to inform creative and media strategy, ensuring the voice of the customer is represented in media formats.
• Demonstrated experience managing or formally mentoring team members, enabling them to grow and develop brand strategy, media expertise and marketing operations.

Preferred Qualifications

• Thrives in a fast-paced, high-growth environment, with prior experience in consumer technology, transportation.
• Experience in the autonomous vehicle, mobility, or a similarly highly regulated, pioneering technology sector.
• MBA or a Master's degree in a quantitative field such as Economics, Statistics, or Data Science.
• Familiarity with in-house creative development processes, with a strong creative judgment and ability to maintain consistent brand voice across all touchpoints.
• Proficiency with advanced data analysis and visualization tools (e.g., SQL, Python, Tableau, Looker).
• Experience with advanced audience segmentation, identity resolution, and privacy-first measurement solutions.
• A history of developing new skills and implementing innovative solutions that simplify complex processes or interfaces across teams.

Key skills/competency

• Brand Media Strategy
• Multi-channel Planning
• Brand Measurement
• Marketing Mix Modeling (MMM)
• Budget Management
• Data Analysis & Visualization
• Cross-functional Leadership
• Consumer Insights
• Paid Media Expertise
• Autonomous Vehicle Sector Knowledge