Brand Lead, International
@ Waymo

Hybrid
$231,000
Hybrid
Full Time
Posted 4 days ago

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XXXXXXXXX XXXXXXXXX XXXXXXXXX****** @waymo.com
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Job Details

About Waymo

Waymo is an autonomous driving technology company on a mission to be the world's most trusted driver. Emerging from the Google Self-Driving Car Project, Waymo has been perfecting the Waymo Driver, delivering over ten million rider-only trips, and accumulating over 100 million miles on public roads.

The Role: Brand Lead, International

As the Brand Lead, International at Waymo, you will help connect audiences with the power and innovation of autonomous driving technology. Reporting to the Brand Marketing & Operations Lead, you will build and guide a unified global brand, craft localized strategies, and ensure successful market launches outside the U.S.

Key Responsibilities

  • Guide global brand strategy for international market launches.
  • Develop go-to-market brand and content launch strategies.
  • Collaborate with UXR, Policy, Legal, Regulatory, Operations, Marketing, Public Affairs, and PR teams.
  • Select and manage marketing vendors for localized expertise.
  • Establish processes for brand launches across new countries.

Qualifications

  • 10+ years of experience in brand or product marketing.
  • Proven success in launching international brands.
  • Experience in leading marketing, advertising, and social media agencies.
  • Strong project management and creative strategic skills.

Preferred Attributes

  • Familiarity with autonomous driving technology.
  • Ability to thrive in a fast-paced, startup-like environment.
  • Fluency in multiple languages such as English, Japanese, Spanish, or German.
  • Willingness to travel approximately 25% to EMEA and Japan.

Compensation & Benefits

This full-time role offers a competitive base salary range ($204,000—$259,000 USD), eligibility for an annual bonus program, an equity incentive plan, and a comprehensive benefits package.

Key skills/competency

  • Brand Strategy
  • Global Marketing
  • Project Management
  • Creative Strategy
  • International Markets
  • Agency Management
  • Go-to-Market
  • Communication
  • Autonomous Driving
  • Leadership

How to Get Hired at Waymo

🎯 Tips for Getting Hired

  • Customize your resume: Highlight international brand experience.
  • Showcase project leadership: Detail end-to-end marketing processes.
  • Research Waymo: Study company culture and autonomous tech.
  • Prepare portfolio: Include global campaign case studies.

📝 Interview Preparation Advice

Technical Preparation

Review digital marketing analytics tools.
Understand international market platforms.
Familiarize with autonomous driving data.
Practice project management software.

Behavioral Questions

Describe a challenging international launch.
Explain your teamwork strategy.
Discuss leadership under pressure.
Outline conflict resolution experiences.

Frequently Asked Questions