Product Marketing Manager

About Wasabi Technologies

At Wasabi, we’re a proven collection of pioneers, visionaries, and disruptive doers. We see things differently than our competitors, and we make our mark in the industry by challenging the norm and delivering the unexpected and improbable. We’re a fast-growing company taking the Cloud Storage industry by storm and recognized as one of the best places to work in Boston.

Wasabi hot cloud storage is a new class and category of cloud storage, breaking all traditional barriers and boundaries of storage with a disruptive value proposition of being 1/5th the cost of AWS S3, faster than the competition, with no fees for egress or API requests. Cloud storage has never been so simple, so fast, and so inexpensive. It’s all part of our vision to make cloud storage the next great global utility, just like electricity.

Role Description

We are seeking a Product Marketing Manager to own and lead the positioning, messaging, and go-to-market strategy for Wasabi AiR. This role requires domain knowledge and understanding of cloud storage and media access management, specifically storage for organizing and searching digital media files (video, audio, images). You will be responsible for defining strategy, goals, and priorities that drive impact across the business.

This strategic role involves collaborating with team members and leaders across the company to drive exceptional positioning and growth in highly competitive markets. To be successful, you need to have a solid understanding of cloud storage as well as familiarity with AI/ML technologies and intelligent media storage.

As Product Marketing Manager for Wasabi AiR, you will focus on delivering clear market identity and messaging for Wasabi AiR’s features and use cases to ensure that sales teams, channel partners, and customers see the value of Wasabi AiR.

Responsibilities

• Develop product positioning and messaging: Create clear and differentiated product messaging to effectively communicate the value proposition of Wasabi AiR intelligent media storage.
• Competitive analysis: Identify competitors and their strengths and weaknesses to differentiate Wasabi AiR positioning and messaging.
• Craft marketing collateral: Collaborate with the marketing team to create persuasive content, including sales collateral, product guides, website content, webinar content, conference presentations, and blog posts, all to drive awareness and demand for Wasabi AiR.
• Campaign development and execution: Develop and execute marketing campaigns that promote Wasabi AiR using various channels such as digital advertising, social media, email marketing, and events.
• Partner with product management: Collaborate with the product management team to identify product enhancements and new feature opportunities based on market demand and customer feedback.
• Travel, up to 30% of the year, in support of Wasabi’s activities at trade shows, conferences, and field events.
• Other related projects and programs as needed.

Requirements

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
• Proven experience (4-6 years) in product marketing, preferably in the cloud storage or cloud services industry. Media and entertainment industry experience is a huge plus.
• Strong understanding of cloud storage technologies, market trends, and competitive landscape.
• Exceptional written and verbal communication skills, with the ability to articulate complex concepts in a clear and concise manner.
• Demonstrated success in developing and executing effective marketing strategies and product launches.
• Analytical mindset with the ability to use data-driven insights to make informed marketing decisions.
• Strong project management skills and the ability to collaborate with cross-functional teams.

To reach desired objectives, the Product Marketing Manager partners with other internal teams to develop feature and use-case specific messaging. These teams include:

• Marketing communications, solutions marketing, alliances marketing, and field marketing teams to amplify messages and drive lead generation.
• Product management to deliver messaging, compelling proof points, and points of view to improve the market position for Wasabi AiR use-cases and drive competitive advantage and business results.
• Global sales teams, including partner channel teams, to understand buyer needs, how Wasabi AiR provides value, and how AiR is differentiated from other offerings in their respective markets.

Key skills/competency

• Product Marketing
• Cloud Storage
• Go-to-Market Strategy
• Messaging & Positioning
• Competitive Analysis
• Marketing Collateral
• Campaign Management
• AI/ML Technologies
• Cross-functional Collaboration
• Project Management